Business Plan for Creatives: Build Your Brand and Career
Business and Branding Setup
A course by Lizzie Snow , Visual Artist
About the video: Business and Branding Setup
Overview
“It's finally time to set up your business and brand! I will guide you through this process now, all the way from designing a logo and picking a name to buying insurance. ”
In this video lesson Lizzie Snow addresses the topic: Business and Branding Setup, which is part of the Domestika online course: Business Plan for Creatives: Build Your Brand and Career. Turn your art, design, or creativity into your career by learning to create a brand, and apply the principles of business planning, marketing, and strategy to achieve your goals..
Partial transcription of the video
“ Business and Branding Setup In this lesson, we'll set up your business and brand from designing a logo to picking your artist name and also buying insurance. What is a brand? It can feel like a bit of a vague concept. Let's go over it so that it makes sense. A brand is your identity and reputation as a business. It's how the people experience your brand from the logo and colours, which you might be familiar with, but also the values, the tone of voice, the energy, and the entire experience. Everything that you do contributes to your brand. Say you have a pleasant tone of voice when emaili...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Plan for Creatives: Build Your Brand and Career
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Category
Marketing & Business -
Areas
Business, Communication, Design Management, Digital Marketing, Management & Productivity, Social Media
Lizzie Snow
A course by Lizzie Snow
Lizzie Snow is a visual artist based in New Zealand and Canada. With a wide online following, Lizzie is known by her artist name, fortyonehundred. By the time she graduated from university, she had already become a full-time artist with a number of exhibitions, international commissions, collaborations, and set up her own online shop.
Her work is inspired by fractals and patterns found throughout nature. Lizzie has collaborated with brands like Apple, Lululemon, Converse, Peugeot, Topshop, Blunt Umbrellas, Roy Henry Vickers, AllBirds, Whittaker’s, and more. She has also done a number of solo and group exhibitions throughout New Zealand, Canada, and the UK.
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- 16 lessons (2h 43m)
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- Audio: English
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- Level: Beginner
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