Business Plan for Creatives: Build Your Brand and Career
Discovering Your Customers and Collectors
A course by Lizzie Snow , Visual Artist
About the video: Discovering Your Customers and Collectors
Overview
“It's important to know as many details as possible about the people who will buy your art. In this lesson, you will discover and analyze the characteristics of your art collectors. ”
In this video lesson Lizzie Snow addresses the topic: Discovering Your Customers and Collectors, which is part of the Domestika online course: Business Plan for Creatives: Build Your Brand and Career. Turn your art, design, or creativity into your career by learning to create a brand, and apply the principles of business planning, marketing, and strategy to achieve your goals..
Partial transcription of the video
“ Discovering Your Customers and Collectors It's important to know as many details as possible about who will buy your art. In this lesson, we'll discover and analyse the characteristics of your art collectors. How do you discover who will be buying your art, product, and services? A group of people you aim a product or service at is called your target market. It is a specific group of people who you target through marketing. Once you understand your target market, then you know how to develop your marketing and brand voice so you can show your art to the right people. Let's discover who ou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Plan for Creatives: Build Your Brand and Career
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Category
Marketing & Business -
Areas
Business, Communication, Design Management, Digital Marketing, Management & Productivity, Social Media
Lizzie Snow
A course by Lizzie Snow
Lizzie Snow is a visual artist based in New Zealand and Canada. With a wide online following, Lizzie is known by her artist name, fortyonehundred. By the time she graduated from university, she had already become a full-time artist with a number of exhibitions, international commissions, collaborations, and set up her own online shop.
Her work is inspired by fractals and patterns found throughout nature. Lizzie has collaborated with brands like Apple, Lululemon, Converse, Peugeot, Topshop, Blunt Umbrellas, Roy Henry Vickers, AllBirds, Whittaker’s, and more. She has also done a number of solo and group exhibitions throughout New Zealand, Canada, and the UK.
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