Editorial Design: How to Make a Magazine
Distribution and Marketing
A course by Lars Harmsen , Creative Director and Editor
About the video: Distribution and Marketing
Overview
“It gets expensive when your work is in storage and nobody wants it. Therefore, when producing a magazine, it is always part of planning what will happen to it once it has been printed. ”
In this video lesson Lars Harmsen addresses the topic: Distribution and Marketing, which is part of the Domestika online course: Editorial Design: How to Make a Magazine. Discover how magazines are designed alongside the founder and editor of Slanted Publishers, and learn to tell stories through layout, color, and typography.
Partial transcription of the video
“sales and marketing Hello, welcome to the next lesson, Marketing. Marketing is a whole keyboard that you can use. It is clear that in addition to online marketing should use everything that is possible in the social media channels. Social media channels are the channels where you may most directly reach many of your readers. But something like an event is a whole different way, to personally see and meet your readers, to discuss with them. Maybe it's a good idea that you put out specials who help to promote the issue. I'll show you a few more of them as a suggestion. Direct sales via your o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design: How to Make a Magazine
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Category
Design -
Areas
Art Direction, Branding & Identity, Editorial Design, Graphic Design, Storytelling
Lars Harmsen
A course by Lars Harmsen
Lars Harmsen is a creative director from Munich, Germany. Following an internship as a print media designer, he founded the design agency MAGMA while still studying visual communication. He is also a founding partner of the creative agency Melville Brand Designs. In 1996, he created Volcano Type, an independent font foundry with more than 200 different typefaces. In 2004, he started the web blog project Slanted, dedicated to typography and design, which was complemented by a magazine under the same name the following year. This project has grown into what is today Slanted Publishers, an independent publishing and communication company. In addition to his many endeavors, Lars has been teaching design and typography at the Fachhochschule Dortmund since 2011.
His work, recognized at home and abroad, focuses on typography as well as corporate and editorial design. He is also chief curator of the artist's book series 100for10 and designer of Makers Bible. He is the author and designer of many photography, typography, and design books, including Yearbook of Type, Typodarium, Photodarium, and numerous photo books.
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