Editorial Design: How to Make a Magazine
How Do You Plan a Magazine?
A course by Lars Harmsen , Creative Director and Editor
About the video: How Do You Plan a Magazine?
Overview
“To be successful, you need to know your target audience well. In addition to design, you should also know something about financing, production and sales. These are the topics I will cover in this lesson. I will also give you an insight into the Sinus milieu and show you how you can strategically create a side plan to save costs.”
In this video lesson Lars Harmsen addresses the topic: How Do You Plan a Magazine?, which is part of the Domestika online course: Editorial Design: How to Make a Magazine. Discover how magazines are designed alongside the founder and editor of Slanted Publishers, and learn to tell stories through layout, color, and typography.
Partial transcription of the video
“Welcome to the next lesson. which focuses on the topic of planning. And besides the topic of planning also about print production. I want to start with a quote. from Darwin. who once said. nothing in the history of life is more constant than change. And this is certainly something you can observe in the magazine world and publishing landscape. where things are always changing. That there's no written rule stating a magazine must focus exclusively on football; Kicker faced competition from another publication. either recently or over an extended period. with the long-standing rival being Elf...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design: How to Make a Magazine
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Category
Design -
Areas
Art Direction, Branding & Identity, Editorial Design, Graphic Design, Storytelling
Lars Harmsen
A course by Lars Harmsen
Lars Harmsen is a creative director from Munich, Germany. Following an internship as a print media designer, he founded the design agency MAGMA while still studying visual communication. He is also a founding partner of the creative agency Melville Brand Designs. In 1996, he created Volcano Type, an independent font foundry with more than 200 different typefaces. In 2004, he started the web blog project Slanted, dedicated to typography and design, which was complemented by a magazine under the same name the following year. This project has grown into what is today Slanted Publishers, an independent publishing and communication company. In addition to his many endeavors, Lars has been teaching design and typography at the Fachhochschule Dortmund since 2011.
His work, recognized at home and abroad, focuses on typography as well as corporate and editorial design. He is also chief curator of the artist's book series 100for10 and designer of Makers Bible. He is the author and designer of many photography, typography, and design books, including Yearbook of Type, Typodarium, Photodarium, and numerous photo books.
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