Embroidered Letters: Thread as a Graphic Tool
Presentation
A course by Elidé Rangel Soto , Designer and Visual Communicator
About the video: Presentation
Overview
“In this lesson, I will tell you my story and the moments that have defined my path as Florula”
In this video lesson Elidé Rangel Soto addresses the topic: Presentation, which is part of the Domestika online course: Embroidered Letters: Thread as a Graphic Tool. Learn to design powerful words with needle and thread.
Partial transcription of the video
“Hello! How are you? Nice to meet you. I'm Elidé Rangel, but they also know me as Florula. I am a visual communicator and designer and I studied at the National School of Plastic Arts of the UNAM. "Florula" as a project was born right at the university. When I was very involved in all the blogs that came out, mainly in Spain, because of the crisis of that time, where a lot of people were starting to do your own projects. Then it was a whole world of handmade things and this new term of "craft" I really liked this idea of being able to do your own things, to get creative. And that's how I sta...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Embroidered Letters: Thread as a Graphic Tool
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Category
Craft -
Areas
Embroidery, Textile Design

Elidé Rangel Soto
A course by Elidé Rangel Soto
Elidé Rangel, better known as Florula, is a designer and visual communicator. In 2012, she founded Estudio Florula, where she explores the possibilities of design based on experimentation with different manual techniques and alternative materials.
Her first encounter with embroidery was through self-teaching, although she was later trained by Inés da Luz and Gimena Romero. In 2015, she received a Master's degree in surface design from the IED in Madrid, carrying out projects for brands such as Casita de Wendy, Vista Alegre, and the Thyssen Museum, as well as collaborations with the Texture Factory Workshop.
Estudio Florula covers a range of areas, from handmade design using embroidery and other manual techniques, and its dissemination through workshops and DIY kits, to the design of patterns with applications in fashion, packaging and branding, and special projects.
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