Social Media Design: How to Stand Out Online
A course by Jennifer Hayashi, Multi-Disciplinary Designer and Art Director
Joined October 2021
Develop a digital toolkit featuring everything from color schemes to typography to help you build your brand and make your mark on social media
Joined October 2021
Social media is a constantly changing world, which means keeping up to date with the latest platforms and their functions is essential. Multidisciplinary designer and art director Jennifer Hayashi specializes in helping brands use social media to their advantage, having worked with clients including Adobe, Refinery 29, Unilever, Netflix UK, and Samsung.
In this online course, Jennifer guides you through the process of creating your very own social media toolkit to develop your brand. Learn how to use color, typography, photography, and more to optimize your campaigns and content. Make your mark online with the power of social media design!
What will you learn in this online course?
13 lessons & 20 downloads
What's included in this course?
Begin the course by getting to know Jennifer Hayashi – designer, art director, and your teacher for this course. Discover how she turned a childhood love for video games into a creative career, along with the influences that inspire her and the work she creates.
Dive into the fundamentals of designing for social media, and the features available to us via our mobile phones. Then take a look at the advantages of a playbook for creating compelling campaigns and posts.
Analyze your brief and collect references for your toolkit. Then start building it by incorporating color schemes, typography, and other graphic elements. With your visual style defined, gather your elements together to construct a series of mock-up posts before putting the finishing touches to your playbook to make it easy for others to use.
Learn how to pitch your playbook and other ideas to a client professionally. To wrap up the course, Jennifer shares her advice for collaborating with other creatives and expanding your network.
- 83% positive reviews (23)
- 1,050 students
- 13 lessons (1h 36m)
- 20 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, Italian
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Develop a social media playbook that you can use to develop your brand on social media.
Who is this online course for?
This course is for anyone with an interest in learning how to design for social media.
Requirements and materials
Knowledge of basic design principles is recommended.
In terms of materials, you will need access to a computer as well as the design software of your choice.
Reviews
Jennifer Hayashi
A course by Jennifer Hayashi
Jennifer Hayashi is a multidisciplinary designer and art director from Glasgow, Scotland. Growing up, she was passionate about computer games and went on to study computer arts at the University of Abertay, where she was given the opportunity to live in Japan for a year. There she practiced design and illustration and showed her work at exhibits including Takashi Murakami’s Geisei in Tokyo. She later became a junior designer in a web and design agency before moving to London.
Currently, Jennifer is an associate design director at We Are Social, alongside working on freelance creative projects for clients. She has worked with brands including Adobe, Refinery 29, Unilever, Netflix UK, MAC Cosmetics, and Samsung, and provided design direction on social content for Lidl, Audi, and Westfield.
Content
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U1
Introduction
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About Me
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Influences
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U2
Social Media Basics
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Fundamentals of Design for Social Media
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Making the Most of the Tools Available
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What is a Social Media Playbook?
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U3
Building Your Social Media Playbook
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Exploring the Brief
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Mood Board
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Colour, Graphics, and Typography
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Photography and Videography
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Mock-ups: Exploring the Design
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Finalizing the Toolkit
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U4
Additional Tips
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Pitching Your Own Ideas
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Meaningful Collaborations
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FP
Final project
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Social Media Design: How to Stand Out Online
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational skills in social media design, branding, and project management.
You'll learn how to create engaging social media assets, design brand toolkits, use illustration and doodling techniques, manage projects, and ensure brand consistency across platforms.
No prior experience with Adobe tools is required. The course introduces key features and guides you through using digital brushes, creating icons, and designing visual assets.
You’ll need access to a computer or tablet and basic design tools like Adobe Illustrator, Photoshop, and social media platforms such as Instagram and Pinterest. Some lessons cover free apps and online tools.
The course teaches you to build brand toolkits, choose colour palettes, create mood boards, and use templates to maintain consistency across Instagram, Facebook, and more.
Yes, you'll learn to design assets for Instagram Stories and Reels, use stickers, filters, and trending audio, and optimize images and videos for platform-specific requirements.
Yes, the course covers creating a social media playbook, establishing content pillars, and building brand guidelines to ensure strategy and consistency.
Adobe Illustrator
Adobe Photoshop
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Ok
Tiene conceptos muy interesantes, me gustó el curso, me gustpo la forma en la cual organiza el trabajo, aplicable para cualquier cliente
es u.n curso con conceptos basicos, pero bien explicados, es un empuje para investigar mas y seguir aprendiendo.
¡Es muy útil y práctico, enseña muchos recursos y excelentes consejos!