Launching a Business Successfully on Social Media
Branding
A course by Sapphire Bates , Founder
About the video: Branding
Overview
“The way you brand your business will determine the first impression it makes on the audience. To help you better understand this, I will explain what branding is and why it is important.”
In this video lesson Sapphire Bates addresses the topic: Branding, which is part of the Domestika online course: Launching a Business Successfully on Social Media. Develop a solid strategy to set up your dream business for success by learning how to create content that engages and uplifts your target audience.
Partial transcription of the video
“ Branding In this lesson, we will discuss branding, what it is and why it's important. Everyone's connected with a brand at some point. Maybe take a second to think about some of the brands that you personally have connected with and why that might be. Let's talk about why it's so important. Your brand is your first impression. It's the first thing that anyone who visits your website, or your social media, or looks at your products, or receives an email from you, or perhaps a letter, that's very old school but maybe, sees and first connects with you, so it's vital that we set the right imp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching a Business Successfully on Social Media
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Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Marketing, Social Media

Sapphire Bates
A course by Sapphire Bates
Sapphire Bates is an entrepreneur and business coach from the UK who skyrocketed to success when she set out to launch her own company in her early twenties. Taking advantage of her experience as a junior florist and learning the basics of running a business along the way, she founded The Flower Arranger, and sales were soon booming thanks to the following she grew on social media. Her journey as a self-employed entrepreneur later inspired her to create The Coven, a worldwide support network for female founders and freelancers.
Sapphire’s success has earned her a spot in renowned publications such as Forbes, The Huffington Post, The Evening Standard, The Times, and many more, as well as a nomination for the Progress 1000 Award. As a business coach, she shares the knowledge she has gleaned throughout her career to help aspiring entrepreneurs get their businesses up and running.
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- 14 lessons (2h 32m)
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- Level: Beginner
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