Launching a Business Successfully on Social Media
Market Research
A course by Sapphire Bates , Founder
About the video: Market Research
Overview
“What is a Unique Selling Point (USP) and why is it important to have one for your online business? This is what I'll explain in this lesson. I will also tell you about the power of market research, and you'll see how to conduct your own to ensure you are offering exactly what your audience needs. ”
In this video lesson Sapphire Bates addresses the topic: Market Research, which is part of the Domestika online course: Launching a Business Successfully on Social Media. Develop a solid strategy to set up your dream business for success by learning how to create content that engages and uplifts your target audience.
Partial transcription of the video
“ Market Research In this lesson, we'll focus on the importance of having a strong USP for your online business. We'll also discuss the power of market research and how to conduct your own. First, we'll remind ourselves what we learned in the previous lesson. We need to remember what our offering is, what our pain point was, and the solutions that we came up with. We saw what makes you different from your competitors in the previous lesson, and now, we'll focus on your USP, your unique selling point. Some people say that your USP, your unique selling point, is outdated, but I think it's sti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching a Business Successfully on Social Media
-
Category
Marketing & Business -
Areas
Business, Content Marketing, Digital Marketing, Marketing, Social Media
Sapphire Bates
A course by Sapphire Bates
Sapphire Bates is an entrepreneur and business coach from the UK who skyrocketed to success when she set out to launch her own company in her early twenties. Taking advantage of her experience as a junior florist and learning the basics of running a business along the way, she founded The Flower Arranger, and sales were soon booming thanks to the following she grew on social media. Her journey as a self-employed entrepreneur later inspired her to create The Coven, a worldwide support network for female founders and freelancers.
Sapphire’s success has earned her a spot in renowned publications such as Forbes, The Huffington Post, The Evening Standard, The Times, and many more, as well as a nomination for the Progress 1000 Award. As a business coach, she shares the knowledge she has gleaned throughout her career to help aspiring entrepreneurs get their businesses up and running.
- 94% positive reviews (51)
- 5,280 students
- 14 lessons (2h 32m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
