Build Your Creative Brand
A course by Lisa Hassell - InkygoodnessCreative coach
A course by Lisa Hassell - Inkygoodness, Creative coach
Jumpstart your creative career by developing a brand identity to enhance your portfolio and attract clients.
In this online course, you will delve into the world of branding as a creative and learn how to confidently reach out to clients. Led by Lisa Hassell, you will gain valuable insights and practical skills to establish your unique brand identity.
In the first part of the course, you will explore a fascinating case study that demonstrates the methodology you'll be following. Then, you'll dive into discovering your niche, motivations, and goals, setting a solid foundation for your creative career. You'll learn how to create a career roadmap and cultivate opportunities, as well as the importance of engaging in passion projects to enhance your portfolio.
Moving forward, you'll delve into crafting your biography, designing your branding, and curating your portfolio to stand out among competitors. You'll also gain invaluable knowledge on how to pitch your work with self-assurance, leaving a lasting impression on potential clients.
What will you learn in this online course?
15 lessons & 30 downloads
Influences
5 minutes, 38 seconds
Meeting the Artist
3 minutes, 40 seconds
Finding Your Niche
11 minutes, 2 seconds
Looking For and Creating Your Own Opportunities
9 minutes, 6 seconds
The Importance of Passion Projects to Build Your Portfolio
6 minutes, 7 seconds
Creating Your Biography and Telling Your Story
3 minutes, 35 seconds
Rethinking and Curating Your Portfolio
11 minutes, 34 seconds
What's included in this course?
To start, you'll explore a captivating case study that illustrates the methodology you'll be applying throughout the course. Afterward, you'll identify your niche, motivations, and goals, laying the groundwork for your creative career. Next, you'll create a career roadmap, outlining the essential steps to kickstart your journey. Additionally, you'll discover effective ways to cultivate opportunities and engage in passion projects that amplify your portfolio. Continuing with the course, you'll develop your biography, design compelling branding elements, and curate a standout portfolio. You'll gain essential skills to pitch your work confidently and leave a lasting impression on potential clients. Finally, you'll delve into the crucial aspects of pricing and contract negotiations, as well as the art of building a strong professional network. As a bonus, you'll explore techniques to adopt a healthy mindset and overcome the impostor syndrome that may hinder your creative growth.
By the end of this course, you'll possess a comprehensive understanding of branding as a creative and be equipped with the necessary tools to kick-start your creative career.
What is this course's project?
Throughout the course, your final project will be to create a remarkable 4-page portfolio that showcases your work. This portfolio will serve as a visual representation of your unique brand identity and will highlight your skills and capabilities as a creative professional. Through the project, you'll gain hands-on experience in designing and curating a standout portfolio that leaves a lasting impression on potential clients and sets you apart in the industry.
Who is this online course for?
This course is perfect for emerging artists, illustrators, and creatives who are eager to build a successful career in the creative industry. If you're passionate about establishing your brand, reaching out to clients with confidence, and developing a robust professional network, this course is tailored to help you unleash your creativity and kick-start your creative career. Whether you're a recent graduate, a self-taught artist, or someone looking to transition into the creative field, this course provides the essential knowledge and practical skills to propel you forward.
Requirements and materials
To make the most of this course, you'll need access to design software such as InDesign or Keynote. These tools will enable you to bring your branding ideas to life and create a visually captivating portfolio. Additionally, having a collection of your previous work or projects will be beneficial for the course activities and exercises. With these materials at hand, you'll be well-prepared to embark on an inspiring journey of self-discovery and creative growth.
Reviews
- 10 months ago
Buen curso para quienes están dando sus primeros pasos en el mundo creativo de manera profesional. Lisa entrega varios datos prácticos y las guías que entrega para completar son muy útiles.
- 1 year ago
LIsa is a genuine crusader for the creatives around the world.
- 1 year ago
Muy recomendable.
- 1 year ago
This has been a very insightful and inspiring course; highly recommended for freelance artists and designers. I absolutely recommend it.
- 1 year ago
Me ha parecido muy instructivo y completo. Abarca todas las etapas para comenzar a trabajar como artista freelance. muy recomendado
With a background in art journalism, Lisa has contributed to leading publications and authored notable titles such as "Becoming a Successful Graphic Designer" and "Design{h}ers." Her expertise extends beyond writing, as she has curated exhibitions and directed renowned events such as Glug Birmingham. Lisa's extensive industry knowledge and experience make her a trusted guide for creatives seeking to establish their personal brand and kick-start their creative career.
Content
- U1
Introduction
- About Me
- Influences
- U2
Finding Your Voice
- Meeting the Artist
- Finding Your Niche
- Designing Your Career: Creating the Roadmap
- Looking For and Creating Your Own Opportunities
- The Importance of Passion Projects to Build Your Portfolio
- U3
Building Your Brand
- Creating Your Biography and Telling Your Story
- Designing Your Branding
- Rethinking and Curating Your Portfolio
- Pitching Your Work with Confidence
- U4
Freelance Toolkit
- Pricing Your Work and Contract Negotiations
- Cultivating Your Network: Your Peers and Client Relationships
- Adopting a Healthy Mindset: Getting Organised
- Fighting Comparison and Impostor Syndrome
- FP
Final project
- Kickstart Your Creative Career
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and early-career illustrators or creatives seeking to build a professional portfolio, develop personal branding, and establish a sustainable creative career.
No advanced skills are required. You’ll need basic drawing tools, access to design software like Adobe InDesign or Illustrator, and a willingness to engage in self-reflection and goal setting.
You’ll learn how to design a standout portfolio, write an artist biography, define your niche, negotiate contracts, pitch your work, build a creative business, and develop effective self-promotion strategies.
The course teaches proven networking techniques, ways to join or start creative communities, and strategies for engaging in exhibitions, mentorship, and group projects to expand your professional circle.
Yes, the course covers step-by-step processes for planning, organizing, and curating group art shows and illustration events to showcase your and others’ work.
Absolutely. You’ll learn how to pitch your work confidently, craft a compelling creative biography, and implement outreach strategies to attract and engage potential clients.
Yes, you’ll gain practical tools for setting income targets, planning your freelance schedule, and tracking progress using templates and platforms like Notion.