Vibrant Visual Identities: From Concept to Canva

Overview

“I will now work on the brand's color palette. I will start from the visual references found previously and refine the palette. You will see what tools you can use to achieve this. ”

In this video lesson Caroline Carrillo addresses the topic: Colors and the Graphic System 1, which is part of the Domestika online course: Vibrant Visual Identities: From Concept to Canva. Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation.

Partial transcription of the video

“The colors and the graphics system In this lesson we will see a small intro on the different color combinations to create our own. We will also create a graphics system. Here we are on Illustrator and I'll show you how to create the Holy brand color palette. So, I created a moodboard with photos that take up the key notions of the brand. The idea is to want to transcribe the freshness and the invigorating side. So I chose to use a light green, to use yellow to represent joy and fun, then to use a lilac for the soothing side, well-being, then use dark green to have a color that is close to t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Vibrant Visual Identities: From Concept to Canva

• Level: Beginner
• 100% positive reviews (52)
• 2069 students
• 5 units
• 17 lessons (2h 38m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Canva, Procreate

• Areas

  Branding & Identity, Color Theory, Graphic Design