Vibrant Visual Identities: From Concept to Canva

Overview

“I will begin by explaining the fundamentals of a visual identity and the elements that compose it. For this, I will present a project that I realized for the brand Insidy.”

In this video lesson Caroline Carrillo addresses the topic: The Fundamentals of Visual Identity, which is part of the Domestika online course: Vibrant Visual Identities: From Concept to Canva. Learn how to create a compelling visual identity for a brand by working on the brief, logo, graphic design, color palette, and presentation.

Partial transcription of the video

“The fundamentals of visual identity Now that we know each other a little better, we can get to the heart of the matter which brings us here: the creation of visual identity. In this course, we will create a minimalist and colorful visual identity for a fictitious brand of eco-responsible cosmetics. First of all, it is important to understand what constitutes a visual identity. I will tell you about it in detail right away. The visual identity must really represent the values of the brand: its image, its mission, but also its essence. Let's see together the fundamentals of a good identity an...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Vibrant Visual Identities: From Concept to Canva

• Level: Beginner
• 100% positive reviews (52)
• 2069 students
• 5 units
• 17 lessons (2h 38m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Canva, Procreate

• Areas

  Branding & Identity, Color Theory, Graphic Design