Vibrant Visual Identities: From Concept to Canva

Vibrant Visual Identities: From Concept to Canva

“We have come to the end of the course. Thank you for accompanying me! I hope you've taken a liking to it and feel comfortable creating your own visual identity. I leave you below the main steps to follow to complete the project. This can be the presentation you started with the exercises or you can create a new one! In any case, take care to document the different stages of your creation and add a brief explanation of what you did in each of them as well as your choices. Brief and mood boards Analyze the client brief well and know how to interpret it to retain the essentials. Then create directional mood boards to define the brand's visual identity concept.

Graphic elements Design the logo and monogram, then define the colors of the mark as well as its graphic system. Finally, choose your corporate fonts. Mockups Make a few mockups to put the new identity into context and bring it to life. Presentation Finally, make a complete presentation on Canva (the Brand Guideline) containing all the codes of the identity you have created to present it in the best possible way. Don't forget to share your final project on the forum. To do this, click on the “Create your project” button. I will look at your publications as soon as possible and answer your questions and need clarification. In the meantime, I encourage you to watch what your comrades have been up to and comment on their posts. The creative community is always very constructive and caring. See you soon !”

Partial transcription of the video

“Final project Thank you so much for taking this Domestika course with me. It's your turn to create a visual brand identity. Before you leave, here are some final tips. First, take the time to listen carefully to your client. and analyze the brief before starting. It is very important to identify the expectations of each and ask the right questions. This moment will serve as the basis for all your future work. Then, thanks to this information, engage in graphic research and create moodboards to delimit the contours of the identity to be designed. You can then begin to materialize your intent...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Vibrant Visual Identities: From Concept to Canva

• Level: Beginner
• 100% positive reviews (50)
• 1961 students
• 5 units
• 17 lessons (2h 38m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, Canva, Procreate

• Areas

  Branding & Identity, Color Theory, Graphic Design