Illustrated Stationery: A Guide to Sell and Market Your Art
Financial Aspects: Pricing and Budget
A course by Jessica Roux , Illustrator and Author
About the video: Financial Aspects: Pricing and Budget
Overview
“In this lesson, I’ll share my best practices for pricing your items fairly and ethically. I’ll also show you how I create a budget for new products. ”
In this video lesson Jessica Roux addresses the topic: Financial Aspects: Pricing and Budget, which is part of the Domestika online course: Illustrated Stationery: A Guide to Sell and Market Your Art. Create your own line of stationery using your original artwork, and learn how to sell them online, to shops, and in person.
Partial transcription of the video
“In the last lesson, we figured out how to source our products. In this lesson, I'll teach you how to set prices and create a budget. Let's get into it. One of the hardest parts of running a shop, or any business really, is the financial aspect. As artists, many of us lack proper business training and therefore are unsure how to create and stick to a budget. as well as how to price items fairly and ethically. We sometimes also lack the confidence to price things appropriately for our skill and expertise. as well as the time it'll take for us to communicate with manufacturers, photograph item...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustrated Stationery: A Guide to Sell and Market Your Art
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Design Management, Digital Illustration, Digital Painting, Drawing, Management & Productivity, Marketing, Naturalistic Illustration, Portfolio Development, Realistic Drawing, Traditional illustration

Jessica Roux
A course by Jessica Roux
Jessica Roux is an American freelance illustrator and self-described plant and animal enthusiast. She has been drawing and painting since she was a child when her parents would set up easels in her backyard. She also spent a lot of time exploring the woods in North Carolina, which sparked her love of nature at an early age. Jessica went on to study illustration at the Savannah College of Art and Design and, after graduating, began working as a freelance illustrator, combining her love of illustration and nature.
Since then, Jessica’s designs have been transformed into everything from prints to stickers and cards, and she has illustrated various books, including one of her own, Floriography: An Illustrated Guide to the Victorian Language of Flowers. Her work has also appeared in the Metropolitan Museum of Art, as well as publications including The New Yorker and Taproot Magazine.
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