Illustrated Stationery: A Guide to Sell and Market Your Art
Building Your Brand
A course by Jessica Roux , Illustrator and Author
About the video: Building Your Brand
Overview
“When you’re first starting your shop, you need to consider how to make your work appear cohesive—your products should match your idea of how you want your brand to be interpreted. Here, I'll explain how to define our brand values and choose products we’d like to make and align with those values.”
In this video lesson Jessica Roux addresses the topic: Building Your Brand, which is part of the Domestika online course: Illustrated Stationery: A Guide to Sell and Market Your Art. Create your own line of stationery using your original artwork, and learn how to sell them online, to shops, and in person.
Partial transcription of the video
“In the last lesson, I showed you what you can do with product illustration. In this lesson, I'll teach you how to build your brand. Let's get started. When you're first starting your shop, you'll need to consider how to make your work appear cohesive. Your product should match your idea of how you want your brand to be interpreted. We can start to determine what our brand values are by thinking about how we want our audience to see our work and who our ideal customer is. Our most genuine, sincere work is always going to be a reflection of who we are as people. What we love and where our pas...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Illustrated Stationery: A Guide to Sell and Market Your Art
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Design Management, Digital Illustration, Digital Painting, Drawing, Management & Productivity, Marketing, Naturalistic Illustration, Portfolio Development, Realistic Drawing, Traditional illustration
Jessica Roux
A course by Jessica Roux
Jessica Roux is an American freelance illustrator and self-described plant and animal enthusiast. She has been drawing and painting since she was a child when her parents would set up easels in her backyard. She also spent a lot of time exploring the woods in North Carolina, which sparked her love of nature at an early age. Jessica went on to study illustration at the Savannah College of Art and Design and, after graduating, began working as a freelance illustrator, combining her love of illustration and nature.
Since then, Jessica’s designs have been transformed into everything from prints to stickers and cards, and she has illustrated various books, including one of her own, Floriography: An Illustrated Guide to the Victorian Language of Flowers. Her work has also appeared in the Metropolitan Museum of Art, as well as publications including The New Yorker and Taproot Magazine.
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- 16,144 students
- 17 lessons (2h 54m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
