Character-based Infographic Design
Add a concept to the design
A course by Norbi Baruch , Illustrator
About the video: Add a concept to the design
Overview
“It is very important to work conceptually when we are looking for a graphic resource and the central illustration for an infographic, that is, when we want to load the image with information. Here I will show you how to do it.”
In this video lesson Norbi Baruch addresses the topic: Add a concept to the design, which is part of the Domestika online course: Character-based Infographic Design. Learn to communicate through images by exploring design concepts and tools for creating infographics.
Partial transcription of the video
“Add a concept to the design We were just talking about the stain, the text stain, and it is interesting to see it on paper. Here we have a concrete example of how that famous stain works that we will fill with text and with content. Here we have the other emblematic character, Superman. When we spoke at the beginning of the absurd ideas, this infographic that I made, I made it from a great absurd idea, which was the location of Superman's curl. But what we will see concretely in this example it's how the stain works. Look here how we have the logos again, as we have a little prehistory of t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character-based Infographic Design
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Category
Design, Illustration -
Areas
Communication, Digital Illustration, Graphic Design, Infographics, Information Design

Norbi Baruch
A course by Norbi Baruch
Norberto Baruch, better known as El Norbi, is an expert in infographics and information design. He is currently in charge of researching, designing, and creating social media infographics for the National Institute of Statistics and Census of Argentina (INDEC). He's worked for national newspapers in Argentina such as Clarín, La Nación, and Tiempo. He also created the information design degree program at the Universidad de Palermo in Buenos Aires, which is currently the only one of its kind in Latin America.
He has been the creative mind behind many high-profile projects, including the typography design on pennants for several NBA teams and a Coca-Cola launch campaign for the advertising agency McCann-Erickson. He also published a book of superhero and comic book character infographics for the Spanish-speaking market titled Infocomics: Los secretos de los superhéroes (y de otros personajes de historieta).
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- 13 lessons (2h 15m)
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- Audio: Spanish
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- Level: Beginner
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