Character-based Infographic Design

Norberto Baruch, better known as El Norbi, is an expert in infographics and information design. He is currently in charge of researching, designing, and creating social media infographics for the National Institute of Statistics and Census of Argentina (INDEC). He's worked for national newspapers in Argentina such as Clarín, La Nación, and Tiempo. He also created the information design degree program at the Universidad de Palermo in Buenos Aires, which is currently the only one of its kind in Latin America.

He has been the creative mind behind many high-profile projects, including the typography design on pennants for several NBA teams and a Coca-Cola launch campaign for the advertising agency McCann-Erickson. He also published a book of superhero and comic book character infographics for the Spanish-speaking market titled Infocomics: Los secretos de los superhéroes (y de otros personajes de historieta).