Logo Design: From Monogram Design to Type
Define the concept and symbolism
A course by Jefferson PAGANEL , Designer
About the video: Define the concept and symbolism
Overview
“In this lesson I will explain and analyze the current Elleme brand logo. ”
In this video lesson Jefferson PAGANEL addresses the topic: Define the concept and symbolism, which is part of the Domestika online course: Logo Design: From Monogram Design to Type. Create a distinctive logo and monogram with this course. Design a unique brand identity..
Partial transcription of the video
“In this lesson, we will see together the concept and symbolism of the LM logo. To begin with, the naming was extremely well thought out, since it evokes the feminine side and the pleasure side. It's a very good working basis. and we will be able to go a little further by analyzing the values of the brand around singularity, timelessness, and something very assertive. We will analyze the current LM logo together and see its strengths and weaknesses. The LM Paris logo, what does it represent? A logo today only typographic, quite an astonishing typo choice. I don't know if it's an existing typ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Monogram Design to Type
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Graphic Design, Logo Design, Packaging, Presentation Design

Jefferson PAGANEL
A course by Jefferson PAGANEL
Meet Jefferson Paganel, fondly known as Jeff PAG, a talented graphic designer with a passion for visual identity creation. With an impressive portfolio that includes collaborations with top luxury and fashion brands like LVMH, Sandro, Le Plaza Athénée, and Ephyre, Jeff PAG's work stands out for its distinctive, memorable, and clear representations of brand identities.
His expertise lies in understanding the history and universe of a brand, allowing him to create custom graphic identities that effectively communicate messages and values to the public. Jeff PAG's love for typography and monograms has enabled him to craft captivating symbols and designs, making each logo a true work of art.
As your mentor in this inspiring course, Jeff PAG will share his wealth of knowledge and insights, empowering you to create captivating logos and monograms that leave a lasting impact. With his engaging teaching style and deep understanding of the luxury and fashion industries, Jeff PAG will inspire you to embrace the art of visual identity creation and truly understand the essence of a brand. Join now and learn from a master designer as you renew the visual identity of brands with confidence and creativity!
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- 513 students
- 15 lessons (2h 53m)
- 18 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever