Course summary
- 15 lessons (2h 53m)
- 18 downloads (5 files)
- 8 exercises
- Course final project
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U1: Introduction
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U2: The mechanics of “brand identification”
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U3: Research, development, and creation of a logo
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U4: Sell the logo and your work
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Final project
Recent projects

Jefferson PAGANEL
A course by Jefferson PAGANEL
Meet Jefferson Paganel, fondly known as Jeff PAG, a talented graphic designer with a passion for visual identity creation. With an impressive portfolio that includes collaborations with top luxury and fashion brands like LVMH, Sandro, Le Plaza Athénée, and Ephyre, Jeff PAG's work stands out for its distinctive, memorable, and clear representations of brand identities.
His expertise lies in understanding the history and universe of a brand, allowing him to create custom graphic identities that effectively communicate messages and values to the public. Jeff PAG's love for typography and monograms has enabled him to craft captivating symbols and designs, making each logo a true work of art.
As your mentor in this inspiring course, Jeff PAG will share his wealth of knowledge and insights, empowering you to create captivating logos and monograms that leave a lasting impact. With his engaging teaching style and deep understanding of the luxury and fashion industries, Jeff PAG will inspire you to embrace the art of visual identity creation and truly understand the essence of a brand. Join now and learn from a master designer as you renew the visual identity of brands with confidence and creativity!
- 100% positive reviews (11)
- 513 students
- 15 lessons (2h 53m)
- 18 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever