Logo Design: From Monogram Design to Type
The client brief
A course by Jefferson PAGANEL , Designer
About the video: The client brief
Overview
“Now I will explain to you how to handle a customer's request.”
In this video lesson Jefferson PAGANEL addresses the topic: The client brief, which is part of the Domestika online course: Logo Design: From Monogram Design to Type. Create a distinctive logo and monogram with this course. Design a unique brand identity..
Partial transcription of the video
“In this lesson, we will see together all the elements that make up the client brief. Understanding the target, the objectives, the level of audacity of the client and the graphic culture are very important first elements in the exchange. Obviously, it will start with naming work. The brand name is really a very important foundation before even attacking the logo. All this associated with a reasonable and discussed budget. We work for an applied art. The discussion first with the sponsor while thinking of the end customer is essential. The indisputable basis is to be able to meet, to exchang...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logo Design: From Monogram Design to Type
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Graphic Design, Logo Design, Packaging, Presentation Design
Jefferson PAGANEL
A course by Jefferson PAGANEL
Meet Jefferson Paganel, fondly known as Jeff PAG, a talented graphic designer with a passion for visual identity creation. With an impressive portfolio that includes collaborations with top luxury and fashion brands like LVMH, Sandro, Le Plaza Athénée, and Ephyre, Jeff PAG's work stands out for its distinctive, memorable, and clear representations of brand identities.
His expertise lies in understanding the history and universe of a brand, allowing him to create custom graphic identities that effectively communicate messages and values to the public. Jeff PAG's love for typography and monograms has enabled him to craft captivating symbols and designs, making each logo a true work of art.
As your mentor in this inspiring course, Jeff PAG will share his wealth of knowledge and insights, empowering you to create captivating logos and monograms that leave a lasting impact. With his engaging teaching style and deep understanding of the luxury and fashion industries, Jeff PAG will inspire you to embrace the art of visual identity creation and truly understand the essence of a brand. Join now and learn from a master designer as you renew the visual identity of brands with confidence and creativity!
- 100% positive reviews (11)
- 526 students
- 15 lessons (2h 53m)
- 18 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
