Excellence in Illustration: From Intuition to Method
Read the Brief
A course by Emiliano Ponzi , Illustrator, Artist, and Author
About the video: Read the Brief
Overview
“Before starting to draw, it is necessary to understand the theme to be communicated and to choose the perspective of the narration. Starting from the information contained in the brief, I will research the elements to build the illustration. Then I will collect them in an inspirational table and in some visual notes to be developed later.”
In this video lesson Emiliano Ponzi addresses the topic: Read the Brief, which is part of the Domestika online course: Excellence in Illustration: From Intuition to Method. Learn a method to cultivate lateral thinking, find inspiration, and create evocative images.
Partial transcription of the video
“Reading the Brief In this lesson, I'll show you my process for creating the cover of "Abandoning a Cat" by famous Japanese writer Murakami Haruki. I'll show you, step by step, how I came to create a compelling product, primarily for me, and then for the publishing house it was for, Einaudi. For the final project, you can choose whether to follow my lessons and my brief or decide to change it and make a book cover of your choosing, maybe that you wrote or read some time ago. Then, we’ll proceed with of the book cover for Murakami Haruki, "Abandoning a Cat," first published in “The New Yorker...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Excellence in Illustration: From Intuition to Method
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Category
Illustration -
Software
Adobe Photoshop -
Areas
Digital Illustration, Drawing, Editorial Illustration, Fine Arts, Storytelling, Traditional illustration
Emiliano Ponzi
A course by Emiliano Ponzi
Emiliano Ponzi is an illustrator, visual artist, and author. He loved drawing from an early age and later decided to pursue this passion by studying at the Europeo di Design in Milan. In 2004, he produced his first major work as an illustrator for The New York Times and since then, his career hasn't stopped reaching new heights.
Throughout the years, he's worked for brands, magazines, and newspapers like Le Monde, The New Yorker, Louis Vuitton, MoMa New York, Der Spiegel, Penguin Books, Amnesty International, Armani, Bulgari, Gucci, La Repubblica, Feltrinelli, Lavazza, TIM, Pirelli, Ferrari, and many more. He has also received multiple awards and recognitions, among them a silver medal at the 2008 New York Society of Illustrators for his editorial drawing for the New York Times Book Review. After many years in Milan, he now lives and works in New York, carrying out projects for magazines, advertising and publishing agencies, and brands.
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