Object Design: Combine Material, Form, and Narrative

Overview

“Here I will explain how to keep a cool head and not overdo it in a project. This will allow you to stay audible and not lose your audience.”

In this video lesson Jean-Baptiste Fastrez addresses the topic: Knowing When to Stop, which is part of the Domestika online course: Object Design: Combine Material, Form, and Narrative. Break the rules of design by experimenting with materials and shapes to look beyond how objects are used and allow them to transmit real emotions.

Partial transcription of the video

“Know when to stop In this lesson we will learn how to keep a cool head, don't overdo it to remain audible and not lose your audience. At the beginning of the 20th century, an American designer named Raymond Loewy theorized what he calls the MAYA stage: Most Advanced Yet Acceptable. This means that basically, when you make an object, try to go as far as possible until people pick up. You have to try not to go too far to remain audible and not be too new or too different so as not to be turned away by the people who will discover your object. We must try to approach this stage, the MAYA stage...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Object Design: Combine Material, Form, and Narrative

• Level: Beginner
• 90% positive reviews (10)
• 619 students
• 4 units
• 14 lessons (2h 8m)
• 3 downloads

• Category

  Design

• Software

  Adobe InDesign, KeyShot, Rhino

• Areas

  Furniture Design & Making, Product Design