Design and Creation of Victorian-Style Lettering
Structure of lettering design
A course by Felippe Cavalcanti , Graphic Designer and Lettering Artist
Joined February 2020
About the video: Structure of lettering design
Overview
“In this class, I'll show you how to create lettering and explore your personality with serifs, terminals, and spurs.”
In this video lesson Felippe Cavalcanti addresses the topic: Structure of lettering design, which is part of the Domestika online course: Design and Creation of Victorian-Style Lettering. Explore how to compose Victorian-style lettering with dynamic layouts and embellishments, from the first steps to the final printed piece.
Partial transcription of the video
“lettering structure Before we sketch the lettering, I want to show options with different styles and also letter endings that most fit together. The most popular options are Tuscan serif, drips at the ends, spurs between the letters, slab serifs, triangular serifs and also curved serifs. Now, going back to our project, set the font style and I wrote the words in a more ornate style, that is, those who are first in the hierarchy. These may have more details, because we want to draw more attention to them. Remember that we can extract textures and transform the briefing's meanings into someth...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Victorian-Style Lettering
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Category
Calligraphy & Typography -
Areas
Calligraphy, Digital Lettering, Graphic Design, Lettering, Packaging, Poster Design

Felippe Cavalcanti
A course by Felippe Cavalcanti
Felippe Cavalcanti is a graphic designer who works in luxury packaging and collaborates on lettering and illustration projects. He studied graphic design at UNIAESO with a major in Brazilian and Danish typography and calligraphy.
In 2018, he began working as a freelancer for a range of clients in the US, UK, Norway, UAE, and nationally. He is currently codirector of art at Holy Studio where he develops luxury packaging for spirits and other alcoholic beverages. In 2021, he received a Muse Award and an LAD Award for typographic and lettering excellence.
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