Design and Creation of Victorian-Style Lettering
Layout structure
A course by Felippe Cavalcanti , Graphic Designer and Lettering Artist
Joined February 2020
Joined February 2020
About the video: Layout structure
Overview
“Now, let's structure the layout and get notions of visual spaces for lettering and ornament.”
In this video lesson Felippe Cavalcanti addresses the topic: Layout structure, which is part of the Domestika online course: Design and Creation of Victorian-Style Lettering. Explore how to compose Victorian-style lettering with dynamic layouts and embellishments, from the first steps to the final printed piece.
Partial transcription of the video
“layout structure After the approved mood board, we started to develop the base layouts for our lettering. If you don't feel comfortable creating your layout, don't worry, you can use selected references and extract the grid. I like to do this process digitally using iPad with Procreate software. Thus, it is easier to send to the customer. and if you have adjustments, I don't need to draw everything again. First, I configure the requested artifact, which can be a poster, an Instagram post, a billboard or whatever. I like to start working with blocks, adapting my hierarchy, and then I place t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Victorian-Style Lettering
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Category
Calligraphy & Typography -
Areas
Calligraphy, Digital Lettering, Graphic Design, Lettering, Packaging, Poster Design
Felippe Cavalcanti
A course by Felippe Cavalcanti
Felippe Cavalcanti is a graphic designer who works in luxury packaging and collaborates on lettering and illustration projects. He studied graphic design at UNIAESO with a major in Brazilian and Danish typography and calligraphy.
In 2018, he began working as a freelancer for a range of clients in the US, UK, Norway, UAE, and nationally. He is currently codirector of art at Holy Studio where he develops luxury packaging for spirits and other alcoholic beverages. In 2021, he received a Muse Award and an LAD Award for typographic and lettering excellence.
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