Design and Creation of Victorian-Style Lettering
Hierarchy
A course by Felippe Cavalcanti , Graphic Designer and Lettering Artist
Joined February 2020
Joined February 2020
About the video: Hierarchy
Overview
“Now, I'm going to explain how the visual hierarchy principle works and how we can apply it in our projects.”
In this video lesson Felippe Cavalcanti addresses the topic: Hierarchy, which is part of the Domestika online course: Design and Creation of Victorian-Style Lettering. Explore how to compose Victorian-style lettering with dynamic layouts and embellishments, from the first steps to the final printed piece.
Partial transcription of the video
“Hierarchy Hierarchy is the principle of organizing the elements to show their order of importance, distributed logically and strategically to influence users' perceptions and guide them towards the desired actions. We can build the hierarchy with a few options, such as size, color, font weight, style, and volume. The font size and weight hierarchy are the most used in the Victorian style, but we can use the other options during the process to see which best fits the composition, such as ribbons or ribbons, that help us highlight certain information within the hierarchy. An easy way to under...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Victorian-Style Lettering
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Category
Calligraphy & Typography -
Areas
Calligraphy, Digital Lettering, Graphic Design, Lettering, Packaging, Poster Design
Felippe Cavalcanti
A course by Felippe Cavalcanti
Felippe Cavalcanti is a graphic designer who works in luxury packaging and collaborates on lettering and illustration projects. He studied graphic design at UNIAESO with a major in Brazilian and Danish typography and calligraphy.
In 2018, he began working as a freelancer for a range of clients in the US, UK, Norway, UAE, and nationally. He is currently codirector of art at Holy Studio where he develops luxury packaging for spirits and other alcoholic beverages. In 2021, he received a Muse Award and an LAD Award for typographic and lettering excellence.
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