Creative Photomontage for Advertising
Address the Mood
A course by Ricardo Salamanca , Art Director
About the video: Address the Mood
Overview
“Now let's create or define the mood, or "mood", of the image. We will do it by matching the range of the whole image. ”
In this video lesson Ricardo Salamanca addresses the topic: Address the Mood, which is part of the Domestika online course: Creative Photomontage for Advertising. Learn to create fantastic scenes through manipulation of digital images with Photoshop.
Partial transcription of the video
“Address the mood We already have the image almost finished and now we have to see a spirit, a soul. For this, we work on the mood of the image. Now I explain how. We are already getting to the part that I love, I like. It is to unify in color the totality of things. Since we have a different generation of blacks, The blacks we have from each photo are generated in a different way. Each sensor is different, each black vibrates differently and with whites the same thing happens. To integrate this image to the same color key as for the same color, so to speak, I will move the channels and we w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Photomontage for Advertising
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Category
Photography & Video -
Areas
Advertising, Digital Photography, Fine-Art Photography, Photo Retouching, Photography, Photomontage

Ricardo Salamanca
A course by Ricardo Salamanca
Ricardo Salamanca is an illustrator and designer. He has won more than twenty awards in his native Chile and abroad: bronze in Cannes, the Grand Prix of San Sebastián, New York, and London, among others. He began studying design and his first professional job was at the Ogilvy advertising agency, later he worked as an illustrator at Leo Burnett, where he spent 14 years and finally decided to found his own studio: Salamagica.
Salamagica is a CGI and photo production studio specializing in advertising that works with agencies, clients, and independent producers around the world. They always seek to innovate and incorporate new and old methods to create unique pieces that range from classic hand and airbrush illustrations to 3D modeling.
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- 21 lessons (1h 35m)
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- Audio: Spanish
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- Level: Beginner
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