Creative Photomontage for Advertising
CGI, what is it?
A course by Ricardo Salamanca , Art Director
About the video: CGI, what is it?
Overview
“Computer Generated Imagery, is the definition given to all this new kind of expression that uses digital media (digital photography, analog photography scanner, digitalisation, image banks, 3D images). ”
In this video lesson Ricardo Salamanca addresses the topic: CGI, what is it?, which is part of the Domestika online course: Creative Photomontage for Advertising. Learn to create fantastic scenes through manipulation of digital images with Photoshop.
Partial transcription of the video
“In this lesson, I'll explain to you what CGI does. The CGI part with the digitization of images. It is the product of what you do with the image that was digitized. Digitizing something basically means having a tree and you take a picture of that tree and it's already digitized. You have a slide, put it in a drum scanner, your flatbed scanner that also prints and it's already scanned. Everything that enters a computer so you can see it on a screen is represented by an algorithm that is zero and one. There you have the bit depth, you have different means, you have different formats but if yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Photomontage for Advertising
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Category
Photography & Video -
Areas
Advertising, Digital Photography, Fine-Art Photography, Photo Retouching, Photography, Photomontage
Ricardo Salamanca
A course by Ricardo Salamanca
Ricardo Salamanca is an illustrator and designer. He has won more than twenty awards in his native Chile and abroad: bronze in Cannes, the Grand Prix of San Sebastián, New York, and London, among others. He began studying design and his first professional job was at the Ogilvy advertising agency, later he worked as an illustrator at Leo Burnett, where he spent 14 years and finally decided to found his own studio: Salamagica.
Salamagica is a CGI and photo production studio specializing in advertising that works with agencies, clients, and independent producers around the world. They always seek to innovate and incorporate new and old methods to create unique pieces that range from classic hand and airbrush illustrations to 3D modeling.
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- 21 lessons (1h 35m)
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- Audio: Spanish
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- Level: Beginner
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