Accessibility Statement
    Log in
    Creative Photomontage for Advertising

    Creative Photomontage for Advertising

    By Ricardo Salamanca

    Creative Photomontage for Advertising

    A course by Ricardo SalamancaArt Director

    Creative Photomontage for Advertising

    One of the great advantages of photomontage is that it allows you to create incredible images, the only limit is your imagination! The designer and art director Ricardo Salamanca tests the possibilities of this creative medium in each of his works, creating fantastic images for advertising campaigns. This has earned him several awards at international festivals, such as bronze at Cannes and the Grand Prix of San Sebastian, New York, and London, and has opened the doors to collaborate with clients such as WWF, Librerías Gandhi, Amnesty International, and PlayStation.

    In this online course, learn to create and edit images using visual language. Through the photomontage technique, erase the limits of communication, art, and design, creating surprising images that help open people's minds.

    What will you learn in this online course?

    21 lessons & 8 downloads

    View all lessons ↓

    What's included in this course?

    Begin by learning more about the work of Ricardo Salamanca, who tells you about his most outstanding projects and his references within the sector.

    Learn key concepts of visual communication and discover the importance of the environment and the details of the images to give realism to the compositions.

    Plan the initial composition of your image, select the photographs that you want to use in photomontage, and make your first sketch.

    Once you have the photomontage done, apply color, texture, lighting, and perspective corrections.

    Finally, create a background according to the image you have just created, so that the scene is more credible, and apply the final touches.

    What is this course's project?

    Create a fictional and incredible image from other images using the photomontage techniques that you learn during the course.

    Creative Photomontage for Advertising

    Projects by course students

    Who is this online course for?

    Designers, illustrators, photographers, publicists, visual communicators, and any professional or amateur interested in learning how to create incredible compositions from digital images.

    Requirements and materials

    Basic knowledge of design is recommended.

    Regarding the materials, you need drawing material to sketch, a computer with Adobe Photoshop, and access to digital images with which to create your compositions.

    Creative Photomontage for Advertising

    Reviews

    2,604
    Students
    140
    Reviews
    92%
    Positive ratings
    More reviews
    Ricardo Salamanca

    Ricardo Salamanca

    Teacher
    Plus

    Art Director

    Joined September 2018

    Ricardo Salamanca is an illustrator and designer. He has won more than twenty awards in his native Chile and abroad: bronze in Cannes, the Grand Prix of San Sebastián, New York, and London, among others. He began studying design and his first professional job was at the Ogilvy advertising agency, later he worked as an illustrator at Leo Burnett, where he spent 14 years and finally decided to found his own studio: Salamagica.

    Salamagica is a CGI and photo production studio specializing in advertising that works with agencies, clients, and independent producers around the world. They always seek to innovate and incorporate new and old methods to create unique pieces that range from classic hand and airbrush illustrations to 3D modeling.

    Content

    • U1

      Presentation

      • Presentation
      • Influences
      • CGI, what is it?
      • Advantages of being able to make your own images
    • U2

      Basic concepts of art and visual communication

      • Speak with images: optimization and synthesis to start communicating
      • Importance of selecting images and creating a sketch before starting
      • Main photo selection and corrections before assembly
      • Selection of secondary photos and details
    • U3

      Mounting photos on the sketch

      • Correction according to color: what tools should we use
      • Match texture and grain of photos to achieve realism when integrating
      • Correction and creation of perspective
      • Light
      • Shadow
    • U4

      Work of the main photo

      • Adjust color, brightness and shadows for the main photo
      • Secondary elements and their relationship in the message
      • Construction of the fund
      • Correction of lights (color) in the complete composition
      • Shadow correction
      • File order
    • U5

      Final adjustment

      • Address the Mood
      • Final integration using photographic grain layer
    • FP

      Final project

      • Creative photomontage for advertising

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    In this course, you’ll learn how to create innovative advertising images by combining CGI techniques, digital editing, visual composition, perspective correction, lighting and shadows, and Photoshop montages to deliver striking, professional results.

    Yes, this course is designed for people with basic Photoshop knowledge who want to refine creative photomontage and CGI techniques applied to advertising and digital art.

    It’s recommended to have basic Photoshop skills, like working with layers and main tools, to get the most out of the advanced content and techniques taught.

    You’ll need a computer with Photoshop installed, internet access, and ideally a graphics tablet. Having digital images and textures on hand for practice is also helpful.

    You’ll learn to integrate images using perspective correction, light and shadow adjustments, alpha channels, masks, blending modes, and how to create coherent, realistic visual environments.

    Yes, the course covers CGI integration, blending photography with 3D elements, as well as advanced image digitization and manipulation to achieve creative and advertising results.

    You’ll develop skills to create professional advertising montages, master composition, lighting and color techniques, and effectively communicate ideas through impactful digital images.

    Areas

    Courses you might be interested in

    See more Domestika courses