Best seller

Archetype-Based Branding Strategies

Brand Persona and Archetypes

A course by Renata Rodrigues , Designer

Best seller

99% positive reviews (435)

11,436 students

Audio: Portuguese, English, Spanish (Latam), French, Italian

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About the video: Brand Persona and Archetypes

Overview

“In this class, I'll talk about what a "brand persona" is and show you how to build my brand from the chosen archetype.”

In this video lesson Renata Rodrigues addresses the topic: Brand Persona and Archetypes, which is part of the Domestika online course: Archetype-Based Branding Strategies. Learn to combine engaging concepts with powerful archetypes to build strong brands that connect with the public.

Partial transcription of the video

“In this class. you'll discover what a brand persona entails. learn to craft one based on your unique archetype. and understand its power in fostering a deeper connection between your brand and your target What is a brand persona? A Brand Persona is a familiar concept in marketing. It represents brands through a character. embodying their values and identity. that embodies its values. Whether through speech. personality. or actions. the brand persona mirrors your brand's essence and identity effectively. An example of a well-crafted brand persona. which has now become a digital influencer. i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Archetype-Based Branding Strategies

Level: Beginner
99% positive reviews (435)
11436 students
4 units
14 lessons (1h 21m)
13 downloads

Category
Marketing & Business
Areas
Brand Strategy, Communication, Content Marketing, Marketing, Storytelling

Renata Rodrigues

A course by Renata Rodrigues

Teacher Plus

Designer

Renata Rodrigues is a designer specializing in brand strategy who studied at the Pontifical Catholic University of Goiás with a master's from IED Madrid. She started out in the creative sector working for important agencies like Tátil and Interbrand and has designed projects for brands like Natura, the 2016 Rio Olympics, and more.

In 2013, she began to dedicate herself to the creation of communication strategies, endomarketing, and branding for big names including Eudora, Dia, Itaú, and Magazine Luiza. She currently works as strategy and innovation manager at the French agency Team Créatif.