Archetype-Based Branding Strategies
Course final project
A course by Renata Rodrigues , Designer
About the final project for: Archetype-Based Branding Strategies
Archetype-Based Branding Strategies
“We have reached the end of the course! Thank you for taking this journey through the world of archetypes with me. I hope this course will be useful for your future projects. Before I say goodbye, here are some tips to make your final project successful: • Choose the brand you want to create a personality for. • Complete all frameworks shown in classes and shared in units. • Try to detail the information as much as possible. You'll need them to show your project to clients! • When in doubt, ask in the forum. • There is no right or wrong in choosing your archetype, but make a conscious choice based on everything you have learned and developed in class.

Partial transcription of the video
“Hello. congrats on reaching this point. Thank you for joining me on this journey about archetypes. I hope you I hope you enjoyed the content and that it will be useful in future projects. Remember to do each step according to the units. Strategy is like a construction project. We build it step by step. and only at the end can we truly see the Following each step is crucial to achieving a meaningful and impressive outcome. so ensure you adhere Don't forget to create your own material; mine is just a reference. For any questions. i'll be at the forum to assist you. Also. remember to chat with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Archetype-Based Branding Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Marketing, Storytelling

Renata Rodrigues
A course by Renata Rodrigues
Renata Rodrigues is a designer specializing in brand strategy who studied at the Pontifical Catholic University of Goiás with a master's from IED Madrid. She started out in the creative sector working for important agencies like Tátil and Interbrand and has designed projects for brands like Natura, the 2016 Rio Olympics, and more.
In 2013, she began to dedicate herself to the creation of communication strategies, endomarketing, and branding for big names including Eudora, Dia, Itaú, and Magazine Luiza. She currently works as strategy and innovation manager at the French agency Team Créatif.
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