Archetype-Based Branding Strategies
Archetype-Inspired Mood Boards
A course by Renata Rodrigues , Designer
About the video: Archetype-Inspired Mood Boards
Overview
“Here we will see how to create mood boards inspired by the archetype that will serve as inspiration for the creation of your visual identity.”
In this video lesson Renata Rodrigues addresses the topic: Archetype-Inspired Mood Boards, which is part of the Domestika online course: Archetype-Based Branding Strategies. Learn to combine engaging concepts with powerful archetypes to build strong brands that connect with the public.
Partial transcription of the video
“In this lesson. we will explore what a mood board is. discover various forms of inspiration that can be included. and understand how to use it to reflect your personal archetype. Creating a mood board is a very enjoyable part of the process. A mood board is a collection of different images that share the same concept. It helps us gain a broader view of possibilities and serves as inspiration during creation. and to inspire us during creation. You can use Pinterest as a tool; it serves as a grand mood board. Using it. you can choose various images and save them in a folder named according to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Archetype-Based Branding Strategies
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Content Marketing, Marketing, Storytelling
Renata Rodrigues
A course by Renata Rodrigues
Renata Rodrigues is a designer specializing in brand strategy who studied at the Pontifical Catholic University of Goiás with a master's from IED Madrid. She started out in the creative sector working for important agencies like Tátil and Interbrand and has designed projects for brands like Natura, the 2016 Rio Olympics, and more.
In 2013, she began to dedicate herself to the creation of communication strategies, endomarketing, and branding for big names including Eudora, Dia, Itaú, and Magazine Luiza. She currently works as strategy and innovation manager at the French agency Team Créatif.
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