On-page SEO for Beginners: Optimize Your Website
Optimizing a Product Page
A course by Dimitri Prosvirin , Performance Marketing Manager
Joined July 2021
About the video: Optimizing a Product Page
Overview
“In this lesson, I will show you how to optimize a product or service page. You'll see how it differs from the long-form content and how this influences the way you'll think about SEO.”
In this video lesson Dimitri Prosvirin addresses the topic: Optimizing a Product Page, which is part of the Domestika online course: On-page SEO for Beginners: Optimize Your Website. Boost your website’s organic visibility by learning techniques to optimize long form content and product pages, and track your performances through SEO KPIs.
Partial transcription of the video
“ Optimizing a Produce Page Now let's take a look at how to optimize a product page and the difference between optimizing long-form content and a product page. What is unique to product page optimization versus long-form content? Overall, when it comes to the best practices and on-page elements that we optimized for the long-form content, they apply to the product page as well. The only difference is that the product page has a different intent. It is usually further on in the user's journey, meaning that the user usually lands through the product page by specifically looking for a certain ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: On-page SEO for Beginners: Optimize Your Website
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEO

Dimitri Prosvirin
A course by Dimitri Prosvirin
Dimitri Prosvirin is a performance marketing manager from Estonia. He studied international business administration at Estonian business school and, during his final year, worked for a Swedish company focused on online affiliate marketing. There he learned about search engines and the value of websites for customer acquisition.
Since then, he’s spent the last 15 years expanding his knowledge of SEO, performance marketing, and people management. He’s worked in countries around the world, including the Philippines and Malta, where he was an SEO manager for iGaming and sportsbook operators. Since 2016, Dimitri has been living in Amsterdam, leading a team of highly-skilled SEO professionals at Uber.
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- 15 lessons (1h 56m)
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- Audio: English
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- Level: Beginner
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