On-page SEO for Beginners: Optimize Your Website

On-page SEO for Beginners: Optimize Your Website

“Congrats for making it all the way to the end of the course. I hope that all the information and tips I’ve shared with you are useful and will be helpful in optimizing your own website. It is now time to start working on your project: optimizing your web content. This could mean finishing what you started while completing the exercises or you could start a brand new project! Make sure to keep track of your progress with different pictures of each step (these can be saved as screenshots or JPEG files). It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me understand your process and guide you better if you need advice. Here are the steps to follow: Understand the topic you are working on. Do the research and come up with a list of keywords. Feel free to do this whichever way you like best. Don't forget about the few tips and tricks on how to use Google for keyword ideation. After that, it is time to move on to SE Ranking. This online tool will allow you to analyze the search volume of the keywords you've selected and help you better understand their intent. Once you have finessed your keywords, apply them to your website, both in terms of long-form content and for any product page. Keep in mind that the position of your keywords matters, both for the user and to the search engine. Make sure you also include these key terms in your metadata, headers, etc. Finally, keep in mind other factors that might influence your website’s ranking: Is it mobile-friendly and secure? Is the content of your website unique? Don’t forget to share your project on the forum. You can do so by clicking on the "Create your project" button. I will respond to your posts and questions as soon as possible, but the forum is also an amazing opportunity to give and receive feedback from fellow students so that we can all learn from each other! It has been great to have been able to share my insights with you. Thank you and see you soon!”

Partial transcription of the video

“ Final Project Hi everyone, congrats for making it all this way through the course. I hope that all the best practices I shared with you and all the tips will be helpful in optimizing your own website. SEO is a set of techniques that when applied correctly will help your project grow its organic presence. There are no shortcuts to the top positions in Google. Just keep making good content and using the best practices for on-page optimization that you learned. As a final project, I would like you to follow my steps in optimizing your own web content. For that, the first step is to know the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: On-page SEO for Beginners: Optimize Your Website

• Level: Beginner
• 100% positive reviews (28)
• 1705 students
• 4 units
• 15 lessons (1h 56m)
• 1 download

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing, SEO