Emblem Design with Lettering
Logos and monograms
A course by Germán Rodríguez , Lettering Artist and Graphic Designer
About the video: Logos and monograms
Overview
“Now I will address the concept of a logo (graphic brand) and I will explain the different representations and the main characteristics of each one. I will also tell you about the monogram, I will tell you about its history, I will show you some examples and I will mention the relevance of these elements within brand identification.”
In this video lesson Germán Rodríguez addresses the topic: Logos and monograms, which is part of the Domestika online course: Emblem Design with Lettering. Explore techniques like mind-mapping and lettering to create dynamic emblems from the initial idea to the final piece.
Partial transcription of the video
“Logos and monograms In this lesson we will talk about logos and monograms. I would like to start by defining what a logo is. I use the word logo because it is this the one that is more crowded within the culture and it's easier for everyone to understand, but I want to make it clear that when I say logo I'm not just referring to a logo, but I'm talking graphic branding in general. A logo is a graphic element, it can be a sign, an emblem, a logo, a symbol or a combination of these elements. A logo can be abstract, it can represent something that does not exist, or it can be figurative, it ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Emblem Design with Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop, Procreate -
Areas
Digital Lettering, Graphic Design, Lettering
Germán Rodríguez
A course by Germán Rodríguez
Germán Rodríguez is an independent lettering artist and graphic designer. He studied graphic design and, in time, he begin to shift his focus to the creation of logos using lettering as well as branding and brand identity. He is passionate about drawing letters and creating graphic solutions to be the centerpiece of a brand's visual identity.
He has had the opportunity to work with different brands and people around the world on projects ranging from illustration and lettering to fashion and identity.
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- 579 students
- 15 lessons (3h 14m)
- 30 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
Procreate
