Emblem Design with Lettering
Mind mapping and mood board
A course by Germán Rodríguez , Lettering Artist and Graphic Designer
About the video: Mind mapping and mood board
Overview
“In this lesson, you will learn how to do a mind mapping to identify the main characteristics and attributes of your brand. In addition, you will see how to create a mood board that will serve as inspiration and reference when defining the style of the logo and the emblem. ”
In this video lesson Germán Rodríguez addresses the topic: Mind mapping and mood board, which is part of the Domestika online course: Emblem Design with Lettering. Explore techniques like mind-mapping and lettering to create dynamic emblems from the initial idea to the final piece.
Partial transcription of the video
“Mind mapping and mood board Before you start designing, it is important that we identify the concept and determine where to look for inspiration to create our emblem. How are we going to create a self-promotional emblem, I want to share a conceptualization technique that will allow them to create something totally original and unique, based on your personal tastes and preferences. Something that is very common when approaching a design process we are looking for inspiration on examples of a similar design project. In this case, as we are going to create a badge, everyone is looking for insp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Emblem Design with Lettering
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop, Procreate -
Areas
Digital Lettering, Graphic Design, Lettering

Germán Rodríguez
A course by Germán Rodríguez
Germán Rodríguez is an independent lettering artist and graphic designer. He studied graphic design and, in time, he begin to shift his focus to the creation of logos using lettering as well as branding and brand identity. He is passionate about drawing letters and creating graphic solutions to be the centerpiece of a brand's visual identity.
He has had the opportunity to work with different brands and people around the world on projects ranging from illustration and lettering to fashion and identity.
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- 579 students
- 15 lessons (3h 14m)
- 30 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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