Emblem Design with Lettering
A course by Germán Rodríguez , Lettering Artist and Graphic Designer

Explore techniques like mind-mapping and lettering to create dynamic emblems from the initial idea to the final piece
Want to design a personal emblem? In this online course, learn techniques for imagining, designing, and applying your own emblem with the help of lettering artist and designer Germán Rodríguez.
Discover lettering techniques and use them to create a monogram. Then design a badge combining all the different elements and vectorize it in Illustrator. Define the shapes, color palette, typeface, and more before seeing how to present your personal brand.
What will you learn in this online course?
15 lessons & 30 downloads
- 100% positive reviews (22)
- 618 students
- 15 lessons (3h 14m)
- 30 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a self-promoting emblem or badge based on your personal taste and visual references.

Projects by course students
Who is this online course for?
Artists, designers, calligraphy professionals, lettering enthusiasts, and anyone interested in finding out more about emblems for their personal brand, studio, or business.
Requirements and materials
You don't need any previous experience or specialized knowledge to take this course. For materials, have ready:
⦁ A brush
⦁ Bond paper
⦁ A pencil
⦁ An eraser
⦁ Tracing paper
⦁ Adobe Illustrator
⦁ Adobe Photoshop, Procreate, or similar

Reviews

Germán Rodríguez
A course by Germán Rodríguez
Germán Rodríguez is an independent lettering artist and graphic designer. He studied graphic design and, in time, he begin to shift his focus to the creation of logos using lettering as well as branding and brand identity. He is passionate about drawing letters and creating graphic solutions to be the centerpiece of a brand's visual identity.
He has had the opportunity to work with different brands and people around the world on projects ranging from illustration and lettering to fashion and identity.
Content
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U1
Introduction
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About Me
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Influences 1
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Influences 2
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U2
Basic concepts
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Calligraphy, lettering and typography
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Logos and monograms
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Let's talk about badges
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U3
Concept and execution
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Mind mapping and mood board
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Structure and sketch 1
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Structure and sketch 2
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From sketch to vector 1
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From sketch to vector 2
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U4
Create a badge
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Explore
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Run 1
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Run 2
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To finalize
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FP
Final project
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Emblem Design with Lettering
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll master lettering techniques, logo creation, ornate emblem composition, and monogram development, plus how to digitize and vectorize your designs to build unique, adaptable visual identities.
This is an intermediate-level course; basic graphic design skills and familiarity with Illustrator are recommended to get the most out of the lessons and hands-on exercises.
You’ll need paper, pencils, markers or brush pens for hand sketching, plus a computer with Adobe Illustrator installed for digitizing and vectorizing your projects.
Lettering is custom-drawing letters, calligraphy is writing with fluid strokes, and typography is designing type families for digital or print use.
You’ll learn to develop ideas with mood boards, sketch custom letters, and vectorize your work to create original, meaningful logos for any brand.
Yes, the course covers creating monograms and emblems, blending urban styles like graffiti with digital illustration techniques tailored for clothing brand identities.
The course covers visual hierarchy, negative space adjustment, element balance, and color palette selection to ensure clarity and cohesion in your designs.


This was a great course. German is a great teacher, and he offered many tips and presented the instruction in a very easy to follow way. I am very new to Adobe Illustrator, and I was able to keep up for the most part, but, more importantly, I think I learned some new techniques that I'll be able to use in the future. The subject matter is a lot of fun, and I highly recommend the course.
muito bom
me gusta la secuencia de la enseñanza
Creo que el curso logra su objetivo: que aprendas a crear un emblema para tu marca personal
¡Amé cada minuto de este curso! Una completa joya de principio a fin. Todo lo enseñado y compartido por Germán es fascinante. Los trucos y consejos que da son buenísimos y la pasión y calidad de su trabajo realmente inspiran. Me encantaría ver más cursos de Él porque sin duda alguna los haría. Ya vendría sobrando decir que lo súper recomiendo jajaja.