Fundamentals of Memorable Brand Naming

A course by Rob Meyerson , Brand Consultant

Brand Consultant. Pacífica, United States.
Joined July 2021

Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values

  • 100% positive reviews (79)
  • 2883 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values

A course by Rob Meyerson

Successful branding starts with a strong name, and coming up with that name requires a careful balance of creativity and analytical thinking. Branding consultant and professional namer Rob Meyerson runs his own consultancy and has worked with clients around the world including Adobe and Disney. He’s also written a book, Brand Naming, in which he shares his expertise.

In this online course, Rob teaches you the process behind generating memorable brand names. Discover the fundamental elements to consider as part of your creative process, and learn to help brands stand out through innovative naming. What’s in a brand name? Everything! Choose yours and watch your business grow.

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What will you learn in this online course?

14 lessons & 28 downloads

Types of Brand Names
9 minutes, 28 seconds
Overview of the Naming Process
2 minutes, 57 seconds
The Naming Brief
14 minutes, 12 seconds
Basic Name Generation
8 minutes, 13 seconds
Further Research
20 minutes, 58 seconds
Shortlisting and Screening 1
10 minutes, 5 seconds
  • 100% positive reviews (79)
  • 2883 students
  • 14 lessons (2h 20m)
  • 28 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a ready-to-share naming presentation filled with brand name ideas for a company, product, or service of your choice.

Projects by course students

Who is this online course for?

This course is for anyone with an interest in learning to create memorable names for brands or products from scratch.

Requirements and materials

A basic understanding of branding is beneficial, but not required.

In terms of materials, you will need access to a word processor, spreadsheet, and presentation software like Microsoft Word, Excel, and PowerPoint.


Reviews

2883 Students
79 Reviews
100% Positive ratings

Rob Meyerson

A course by Rob Meyerson

Teacher Plus
Brand Consultant

Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.

Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Brand Naming Basics

    • Why the Name Matters
    • What Makes a Good Brand Name
    • Types of Brand Names
    • Overview of the Naming Process
  • U3

    Generating Names

    • The Naming Brief
    • Basic Name Generation
    • Further Research
  • U4

    Getting to a Final Name

    • Shortlisting and Screening 1
    • Shortlisting and Screening 2
    • The Naming Presentation
  • U5

    Epilogue

    • Finalizing and Launching the Name
    • Final Thoughts and Tips
  • FP

    Final project

    • Fundamentals of Memorable Brand Naming

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Fundamentals of Memorable Brand Naming. Marketing, and Business course by Rob Meyerson

Fundamentals of Memorable Brand Naming

A course by Rob Meyerson
Brand Consultant. Pacífica, United States.
Joined July 2021
  • 100% positive reviews (79)
  • 2883 students