Graphic Projects and Visual Solutions for Brands
Understanding the customer: briefing
A course by SHN , Multidisciplinary Arts Collective
About the video: Understanding the customer: briefing
Overview
“Here we will identify the client, describe the situation and understand its physical space, and then carry out a technical survey and an investigation into its history.”
In this video lesson SHN addresses the topic: Understanding the customer: briefing, which is part of the Domestika online course: Graphic Projects and Visual Solutions for Brands. Learn to create a series of graphic pieces inspired by classic icons to transform a business, from the initial brief to the final images.
Partial transcription of the video
“Understanding the customer: briefing In this class, we will identify our client, your demand, the physical space, and then think about the best solution for our project. I usually put everything on a blank paper, all the information, so as to then connect the dots and define the best solution. We start by defining our client. It would be our case study. In our case, we chose a pizzeria which is very close to our studio in São Paulo, that sells pizza by the slice. If you want to make your project for the same case as us, we will be making it available in the Additional Resources information ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Projects and Visual Solutions for Brands
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop, SketchUp -
Areas
Digital Design, Graphic Design, Logo Design

SHN
A course by SHN
Multidisciplinary arts collective SHN was founded in 1998 and is made up of artists from a diverse range of disciplines, including graphic arts, architecture, video, and large-scale painting. Screen printing has always been one of the creative foundations of the group for their graphic pieces.
They have worked on projects for companies like Nike, SESC, Facebook, and Vans. The group's work is characterized by their research into universal icons in which they redefine the concept of logo and brand with a humorous and critical approach.
- 100% positive reviews (3)
- 253 students
- 16 lessons (1h 39m)
- 27 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
