Graphic Projects and Visual Solutions for Brands

Overview

“In this class we will introduce the SHN method. Starting from the creation of a universal icon, we are going to give a new brand, product or company identity to a real customer.”

In this video lesson SHN addresses the topic: Visual unit preparation, which is part of the Domestika online course: Graphic Projects and Visual Solutions for Brands. Learn to create a series of graphic pieces inspired by classic icons to transform a business, from the initial brief to the final images.

Partial transcription of the video

“Visual unit preparation In this class, we will introduce the method developed by SHN of communication. From an icon, we will develop a visual identity for a brand, a product or your company. The SHN method uses screen printing as a starting point. The flat colors and the bold stroke are inherent characteristics of this process. We usually do a synthesis exercise in search of a universal icon. This icon works as an image open to different interpretations, that reflects the moment of the brand, and it is not intended to be definitive. In this course, we are going to do a real case study. You ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Graphic Projects and Visual Solutions for Brands

• Level: Beginner
• 100% positive reviews (3)
• 237 students
• 5 units
• 16 lessons (1h 39m)
• 14 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop, SketchUp

• Areas

  Digital Design, Graphic Design, Logo Design