Graphic Projects and Visual Solutions for Brands
A course by SHNMultidisciplinary Arts Collective
A course by SHN, Multidisciplinary Arts Collective
Learn to create a series of graphic pieces inspired by classic icons to transform a business, from the initial brief to the final images
If you want to redefine a brand concept and logo using a fun and conscious approach, then this online course is for you. With their creative and powerful methodology, arts collective SHN, who've produced work for brands like Nike, SESC, Facebook, and Vans, teach you to put together a graphic project from start to finish.
Throughout this online course, learn to produce a visual campaign for a brand or business, from analyzing the brief to the final artwork and on-site project implementation. Discover how to design visual solutions to revamp your business' identity.
What will you learn in this online course?
16 lessons & 27 downloads
Visual unit preparation
1 minute, 49 seconds
Graphic references and screen printing
3 minutes, 25 seconds
Understanding the customer: briefing
4 minutes, 35 seconds
Technical survey
5 minutes, 7 seconds
Mood board
5 minutes, 30 seconds
Graphic representation
6 minutes, 38 seconds
What's included in this course?
Start by getting to know Eduardo Saretta and Haroldo Paranhos from SHN, who tell you about their work and professional expertise. They also share their influences and the elements most present in their visual repertoire.
Now it's time to discover SHN's own methodology! Using a universal icon and a range of screen-printing techniques, reinvent the identity of a brand, product, or business. Begin by looking for graphic references and learn to thoroughly analyze a client brief.
Then put together a mood board and do your first sketches to get your creative juices flowing. Combine all your references with the technical data of your workspace to adapt your visual identity to the physical site.
Next, transform your design into a 3D model using Sketchup before vectorizing your icon and logo with Photoshop and Illustrator. Your teachers round out the course by showing you how to prepare the final artwork as well as the material to present to the client.
Recommended software & tools for this course
What is this course's project?
Create a series of graphic solutions for a brand or business and see how to apply your designs to spaces and products.
Who is this online course for?
Communications professionals, artists, designers, and anyone interested in the field of graphic arts.
Requirements and materials
Basic knowledge of Photoshop, Illustrator, InDesign, and SketchUp or similar software are necessary to take this course.
In terms of materials, you need a computer with access to all these programs, as well as some paper and a pen.
Reviews
- 6 months ago
Perfeito! Exatamente o que eu precisava!
- 3 years ago
Curso muito bom, os professores tem um conhecimento gigante sobre marca e visual.
- 4 years ago
Muito bom!
- 4 years ago
O tema é incrível, porém, achei pouco tempo para o conteúdo.
They have worked on projects for companies like Nike, SESC, Facebook, and Vans. The group's work is characterized by their research into universal icons in which they redefine the concept of logo and brand with a humorous and critical approach.
Content
- U1
Introduction
- About Us
- Influences
- U2
References and briefing
- Visual unit preparation
- Graphic references and screen printing
- Understanding the customer: briefing
- U3
Construction of the representation
- Technical survey
- Mood board
- Graphic representation
- U4
Project drawing
- Draft redesign and project planning
- 3D construction
- Icon vectorization: Photoshop and Illustrator
- Application of art on supports: Photoshop and Illustrator
- Artwork: Photoshop
- U5
Finalization and execution
- Sizing and budget
- Presentation of the project to the client
- Project execution
- FP
Final project
- Graphic Projects and Visual Solutions for Brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is intermediate level, perfect for those with basic art or design knowledge who want to deepen their skills in collage, screen printing, and visual identity through personal and collaborative projects.
You’ll need basic drawing supplies, collage materials, screen printing tools, access to 3D modeling software, graph paper, and resources for handmade printing.
You’ll learn collage and screen printing techniques, visual identity creation, collaborative art production, personal projects, studio setup, technical space surveys, and how to apply art to various surfaces.
The course covers original creative processes, urban art production, collage, screen printing, graphic design, visual identity development, and project execution for brands and physical spaces.
Advanced skills aren’t required, but basic knowledge of SketchUp and Illustrator will help you keep up with 3D modeling and vector graphics lessons.
Yes, the course guides you through setting up a studio, choosing materials, and organizing production for screen printing and collaborative art projects.
Yes, you’ll learn how to develop personal projects, organize art exhibitions, customize brand solutions, and build partnerships with galleries and clients.