Graphic Design for Fiction: Visual Identities with Stories

Designing the Logo in Illustrator 2

A course by Tom Muller , Graphic Designer and Creative Director

Learn to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign

100% positive reviews (31)
1283 students
Audio: English
English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: Designing the Logo in Illustrator 2

Overview

“As the final logo comes together, it's important to maintain an evaluative approach. In this lesson, I will use a reference image pulled from the internal narrative to check that the design language I'm creating is suitable. You will see how this reflection affects my creative process. ”

In this video lesson Tom Muller addresses the topic: Designing the Logo in Illustrator 2, which is part of the Domestika online course: Graphic Design for Fiction: Visual Identities with Stories. Learn to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign.

Partial transcription of the video

“ Designing the Logo in Illustrator We've got our logo. We've decided what our logo will be. Before I continue, I have quickly pulled in as a reference some of the interior pages of that original story to test and see if the language that I'm developing now is still appropriate to the original story and the elements that we introduced back then. As you can see, those pages of that story have already that heavy science readout diagram and screen graphics approach to them. I think we're fine on that note. Then, another one of the main hero images. I wanted to have these in the same document n...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Graphic Design for Fiction: Visual Identities with Stories

Level: Beginner
100% positive reviews (31)
1283 students
5 units
22 lessons (5h 18m)
2 downloads

Category
Design
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Branding & Identity, Design, Graphic Design, Logo Design

Tom Muller

A course by Tom Muller

Teacher Plus

Graphic Designer and Creative Director

Tom Muller is an award-winning graphic designer and creative director based in London. . Over the last 20 years, he’s made a name for himself in the comic and cult fiction industries, notably for his bold graphic work with Paramount Pictures, Image Comics, Darren Aronofsky, Hivemind and DC Comics. Through his studio helloMuller, he also creates logos, immersive visual worlds, and more for brands, storytellers, filmmakers, and entertainment companies.

His clients include Marvel Entertainment, Sony Pictures, Images Comics, Darren Aronofksky, 2000 AD, Star Wars, Disney, Google, WIRED, and Diesel. He is also the recipient of multiple awards including the Brand Impact Award for his design of X-Men’s Dawn of X[i], and his work has been recognised by The Eisner Awards, The Harvey Awards, [i]Entertainment Weekly, Wired, New York Magazine, and The Guardian.