Graphic Design for Fiction: Visual Identities with Stories
A course by Tom Muller , Graphic Designer and Creative Director

Learn to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign
Tom Muller’s love for comics started at a young age. Since then, he’s found a way of combining that love with his passion for graphic design, by creating brand identities for iconic fictional titles including Marvel’s X-Men.
He’s collaborated with Magnum Photos, DC Comics, and Sony Pictures, using his experience as a creative director to design cohesive brand identities from start to finish. He aims to infuse his work with powerful narratives, and uses a storytelling approach to his creative process which he calls ‘branding stories and designing fiction.’
What do you get from this course?
“In this course you will learn the art of graphic design for fiction. For your final project you will have the opportunity to translate your favourite story into a brand identity for a book package”
 • Learn the art of graphic design for fiction. 
 • Discover the creative process behind X-Men’s branding.
• Create a unique brand identity from start to finish, including logos, typography, and colors.
What will you learn in this online course?
22 lessons & 11 downloads
- 100% positive reviews (36)
- 1,478 students
- 22 lessons (5h 18m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brand identity for a book package based on your favorite story.

Projects by course students
Who is this online course for?
This course is for anyone with an interest in exploring graphic design in the world of fiction.
Requirements and materials
Knowledge of Adobe Illustrator and InDesign is required. Experience with Photoshop is a bonus.
In terms of materials, you will need access to a device with the above software installed, as well as pencils and paper for the initial sketches.

Reviews

Tom Muller
A course by Tom Muller
Tom Muller is an award-winning graphic designer and creative director based in London. . Over the last 20 years, he’s made a name for himself in the comic and cult fiction industries, notably for his bold graphic work with Paramount Pictures, Image Comics, Darren Aronofsky, Hivemind and DC Comics. Through his studio helloMuller, he also creates logos, immersive visual worlds, and more for brands, storytellers, filmmakers, and entertainment companies.
His clients include Marvel Entertainment, Sony Pictures, Images Comics, Darren Aronofksky, 2000 AD, Star Wars, Disney, Google, WIRED, and Diesel. He is also the recipient of multiple awards including the Brand Impact Award for his design of X-Men’s Dawn of X[i], and his work has been recognised by The Eisner Awards, The Harvey Awards, [i]Entertainment Weekly, Wired, New York Magazine, and The Guardian.
Content
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U1Introduction - 
About Me
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Influences
 
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U2Designing for Fiction: What Does It All Mean? - 
What Is Designing for Fiction?
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Designing For Fiction: Case Studies 1
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Designing For Fiction: Case Studies 2
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Tools and Software
 
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U3Creating the Visual Language: Concept and Design - 
The Brief
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Mood Board and References
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Sketching with Pen and Paper
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Exploring the Title and Logo Design 1
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Exploring the Title and Logo Design 2
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Exploring the Title and Logo Design 3
 
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U4The Final Design - 
Designing the Logo in Illustrator 1
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Designing the Logo in Illustrator 2
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Extending the Visual Language with Type
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Colour Scheme 1
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Colour Scheme 2
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Colour Scheme 3
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Building the Cover Design 1
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Building the Cover Design 2
 
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U5The Presentation - 
Presenting the Final Cover Design
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Tips and Advice for New Designers
 
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FPFinal project - 
Graphic Design for Fiction: Visual Identities with Stories
 
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What to expect from a Domestika course
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Learn at your own paceEnjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace. 
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Learn from the best professionalsLearn valuable methods and techniques explained by top experts in the creative sector. 
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Meet expert teachersEach expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson. 
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CertificatesPlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like. 
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Get front-row seatsVideos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique. 
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Share knowledge and ideasAsk questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are. 
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Connect with a global creative communityThe community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity. 
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Watch professionally produced coursesDomestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience. 
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
 
 
 
 
 
 
 
 
 
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Amazing content, filled with inspiring work
Beginning to end, it was a great course!!
great course
Just best of the best!
Good course