Graphic Design for Fiction: Visual Identities with Stories

Course final project

A course by Tom Muller , Graphic Designer and Creative Director

Graphic Designer and Creative Director. London, United Kingdom.
Joined June 2004

Learn to translate powerful stories into memorable brand identities with a unique narrative spin using Adobe Illustrator and InDesign

  • 100% positive reviews (31)
  • 1283 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the final project for: Graphic Design for Fiction: Visual Identities with Stories

Graphic Design for Fiction: Visual Identities with Stories

“Well done! You've now reached the end of this Domestika course. I hope you've enjoyed bridging the gap between art and design and feel ready to approach your own design project. Of course, we've only scratched the surface of what's possible. It's up to you to really dig deep and explore how far you can push yourself. Before saying goodbye, let's review the necessary steps to create your own visual language for a piece of fiction. The Brief First, establish your brief. Who will be your client? And what will you design? For example, are you going to develop a new interpretation of one of your favourite comic books? It's up to you! Just make sure you choose something that truly inspires you. This could be an excellent opportunity to rediscover your adolescent passions. To construct your brief, clarify the type of graphic fiction you plan to create, and clearly specify the deliverables. For the purpose of this project, I want to see a logo, type, cover, and internal pages. The Mood Board Follow my guidance in Unit 2 to collect some visual references related to the brief. Then, create a mood board. This step will provide important creative direction throughout the design process, so don't skip it! You can refer to your mood board in the later stages to ensure that you are meeting the brief.

The Sketching Phase Use your research to begin contemplating the design. Develop potential ideas with pen and paper. Once you're happy, transfer your sketches into Adobe Illustrator ready to be vectorized.
Play with the title and logo design until you find a version that you like. Don't forget to make sure that it's in line with the general narrative. The Final Design Design and bring together the final elements of your design – the logo, the title, the cover, and the internal pages – to create one, cohesive piece.
The Presentation Once you're happy with your visuals, develop mock-ups for the final presentation of your work. Attach these to your portfolio to share with potential clients in the future.
I'm so excited to see what amazing work you produce! Remember to channel your personal flair and aesthetic preferences; develop your own ways of working. Everything I’ve shared with you is to show you what’s possible, don't copy! You can share your project with all of us by clicking on 'Create your project'. Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. The best results come from collaboration, so don't be afraid to share your work! Discuss it with your peers, create connections, and learn from each other. Good luck and see you in the forum!”

Partial transcription of the video

“ Final Project Here we have it. We now have our visual language for our story. I hope it was as educational and inspirational for you to follow along, as it was for me to create this project. First, I want to say thank you for coming along on this ride. For me, it was very educational. I learned a lot of new things by revisiting old work and trying to discover new things and new tricks to elevate the story through the use of design. Everything that we have been collecting throughout this course, the mood boards, research, sketching, and digital explorations is not something that we have to...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Graphic Design for Fiction: Visual Identities with Stories

  • Level: Beginner
  • 100% positive reviews (31)
  • 1283 students
  • 5 units
  • 22 lessons (5h 18m)
  • 2 downloads
  • Category

    Design
  • Software

    Adobe Illustrator, Adobe InDesign
  • Areas

    Art Direction, Branding & Identity, Design, Graphic Design, Logo Design

Tom Muller

A course by Tom Muller

Teacher Plus
Graphic Designer and Creative Director

Tom Muller is an award-winning graphic designer and creative director based in London. . Over the last 20 years, he’s made a name for himself in the comic and cult fiction industries, notably for his bold graphic work with Paramount Pictures, Image Comics, Darren Aronofsky, Hivemind and DC Comics. Through his studio helloMuller, he also creates logos, immersive visual worlds, and more for brands, storytellers, filmmakers, and entertainment companies.

His clients include Marvel Entertainment, Sony Pictures, Images Comics, Darren Aronofksky, 2000 AD, Star Wars, Disney, Google, WIRED, and Diesel. He is also the recipient of multiple awards including the Brand Impact Award for his design of X-Men’s Dawn of X[i], and his work has been recognised by The Eisner Awards, The Harvey Awards, [i]Entertainment Weekly, Wired, New York Magazine, and The Guardian.


  • 100% positive reviews (31)
  • 1283 students
  • 22 lessons (5h 18m)
  • 11 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Graphic Design for Fiction: Visual Identities with Stories. Design course by Tom Muller

Graphic Design for Fiction: Visual Identities with Stories

A course by Tom Muller
Graphic Designer and Creative Director. London, United Kingdom.
Joined June 2004
  • 100% positive reviews (31)
  • 1283 students