Editorial Photography from the Art Director’s Perspective

Overview

“We’ll build a creative concept deck for the client with various mood boards that outline ideas for the project such as styling, set design, and posing.”

In this video lesson Lauren Naylor Orso addresses the topic: Building a Concept Deck, which is part of the Domestika online course: Editorial Photography from the Art Director’s Perspective. Develop a creative concept for a photoshoot and bring it to life on set through styling, posing and photography techniques.

Partial transcription of the video

“Building a Concept Deck Now, we'll build a concept deck for the client that outlines various mood boards, such as set design, styling and posing. Art direction is the practice of developing ideas and concepts for not only photography but other visual arts and fields. Here's my Pinterest board I use to collect images that inspire me. To create a full project or series, you need to produce a bunch of images, not just one. They need to be cohesive with each other and make sense. First, you would develop a general concept and create your images around that concept. For example, you could do a c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Photography from the Art Director’s Perspective

• Level: Beginner
• 97% positive reviews (121)
• 5425 students
• 4 units
• 13 lessons (1h 22m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Lightroom, Adobe Photoshop

• Areas

  Art Direction, Fashion Photography, Portrait Photography