Personal Branding: Work in the Creative Industry
Persona, empathy map and pains and gains
A course by Work! Trabajo & Diseño, Strategic Design Consultancy
Joined June 2021
Joined June 2021
About the video: Persona, empathy map and pains and gains
Overview
“In this lesson we are going to understand who is the prototype decision maker of our hiring. To do this, we will first work on the mold of the person and then build their empathy map. Afterwards, we will describe your pains and/or worries in order to alleviate them from the gains. We are going to assume how they live the process of hiring personnel and thus design tools taking into account what really matters. First step? Put yourself in the other's skin.”
In this video lesson Work! Trabajo & Diseño addresses the topic: Persona, empathy map and pains and gains, which is part of the Domestika online course: Personal Branding: Work in the Creative Industry. Learn to showcase the best of your professional profile to get closer to your dream jobs and shape the future of your career.
Partial transcription of the video
“Persona, empathy map and pains and gains In this lesson we will understand who is the prototype of the person in charge of your hiring. The first step will be to put yourself in the other's shoes. At this point it is important to remind you of the disposition that you must have to face this tool. You have to have an open mind to meet others as they are, not how we would like them to be. Here we have the tool, which consists of three parts. This first box will serve to fill in the psychographic profile of the prototype of the person who is going to hire us with relevant data, for example, wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Personal Branding: Work in the Creative Industry
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Category
Design, Marketing & Business -
Areas
Business, Communication, Creative Consulting, Digital Marketing, Portfolio Development
Work! Trabajo & Diseño
A course by Work! Trabajo & Diseño
Mariano Sarmiento is the Creative Director at wearebold.es, a branding, UX, and editorial design studio. He studied graphic design at the Escuela de Artediez in Madrid and has worked with clients like the UN, SEGIB, the OEI, Cambridge University Press, Edelvives, the Bank of Spain, and the Madrid City Council.
Daniel Esteban, like Mariano, is also a strategic designer, branding specialist, and expert at streamlining creative processes for companies and institutions. He studied editorial branding and design and packaging at the IED Madrid. He has collaborated with clients like the Bank of Spain, the Madrid City Council, the OEI, Fundación ONCE, and Economists Without Borders.
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