Personal Branding: Work in the Creative Industry

Personal Strategy: Present the Best Version of Yourself

“We hope that this course will help you to get to know yourself better and realize all the good that you can contribute to the professional world of the company, also having the perspective of the people who are going to hire you. We really thank you for taking this course and we encourage you to continue updating your portfolio and CV constantly, since looking for a job to continue advancing in your professional career is a necessity that will accompany you for the rest of your life. Do not stay with the first idea. Always seek depth of thought. Pull the thread and the whys. You have to be honest to search within yourself for what is true. Knowing what you can contribute (if it is from the difference, much better) will lead you to know what you can help companies improve. Once you know this, it will be much easier for you to stand out. Before saying goodbye, we want to remind you of 5 key concepts for your path: • Mindset + Right Moments: You are going to enter a new process that is going to cost you. Dedicate a set time per day or week for what is important to you. A good time of day is to take advantage of the first hour or two of the morning before work or whatever else you have to do. Make a commitment to take your project forward. • Depth: we never get tired of saying it. And it is that the most relevant things are in layers of thought beyond the superficial ones. Quantity of ideas prevails over quality. Then select the most relevant. • Authenticity: It's time to show yourself with more authenticity and honesty than ever. Outside poses. Be yourself! It's time to be brave and show yourself as you are. Do not fear! • Creativity: Creativity is part of your abilities. Show your creativity also when designing your CV and portfolio. Flee from the obvious and look for what is not seen. • Empathy: Think of others above all things. Think about who you are designing for. It is always designed for someone. Your narrative and value proposition are for others to know who you are, what and how you do and, of course, why you do what you do. Finally, we will review the key phases of the project. We have had the collaboration of Isabel Rojo for our case study, but the course will be useful if you work on your own case. Authenticity, in addition to being a value highly appreciated by others, is the place from which to build your professional career. When you share your project, it would be great if you briefly explain what you have done in each one and accompany the explanation with one or more images. Three tenses: past, present and future In this file Isabel compiled and defined the important elements of her past, those that she considers relevant in her present and where she wants to direct her career in the future. Do the same with the template that we leave you in the Unit 2 resources.

Golden Circle Complete all 3 levels of this powerful tool made by Simon Sinek. RIP How would you like to be remembered? Complete the template, it will be very useful to help you deeply understand the motivation behind your actions and behaviors. Self-assessment graph The last part of your inner journey. Complete this tool to know your level of performance in essential areas for your subsequent hiring. Persona, empathy map and pains and gains The time has come to put ourselves in the shoes of the other and use this tool to understand the prototype of the person in charge of your hiring. Professional Match Then complete the template for this tool. It will help you to check if your portfolio and experience are aligned with the values and needs of the companies you have analyzed. Map of relationships Use this tool to establish which people and organizations make up your relationship map. Having good relationships will help you find opportunities and move in your sector to develop your career. Narrative and value proposition Finally, use this tool by completing the template with the tips or keys that you will include in your CV, in your portfolio and in your interview so that other people in the community can help you. Now share your final project with all of us by clicking on "Create your project". Remember to share both the final result of your project and the steps that have led you to it. We are looking forward to seeing your project and giving you feedback. Although we ask for your patience, we will try to access the forum as much as we can and what our professional projects allow us. Finally, we want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. Always remember to apply constructive criticism, pointing out things to improve to provide solutions. This is the best way to generate networks of trust where we all feel safe and want to contribute to this community. See you on the forum! ”

Partial transcription of the video

“Final project Hello, we have already reached the end of this Domestika course. We hope that our strategic design methodology It has been helpful and inspiring. Create a strategy for your job search it is a matter of organizing information and charting a path. For this we gave you many tools that will allow you to extract information about yourself and get to know your creative ecosystem. As a final project, we suggest you create your personal narrative and your unique value proposition. It's about standing out those characteristics that separate you from your competitors. For this we have g...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Personal Branding: Work in the Creative Industry

• Level: Beginner
• 92% positive reviews (26)
• 1091 students
• 4 units
• 14 lessons (1h 9m)
• 4 downloads

• Category

  Design, Marketing & Business

• Areas

  Business, Communication, Creative Consulting, Digital Marketing, Portfolio Development