Personal Branding: Work in the Creative Industry
A course by Work! Trabajo & DiseñoStrategic Design Consultancy
A course by Work! Trabajo & Diseño, Strategic Design Consultancy
Learn to showcase the best of your professional profile to get closer to your dream jobs and shape the future of your career
Looking for work in the creative industry can be an uphill battle. This is where Mariano Sarmiento and Daniel Esteban come in; as coordinators at the strategic design consultancy Work!, they teach you how to overcome your fears and frustrations while paving the way to a brighter future.
In this course, learn and apply concepts from strategic design to plan a methodical and targeted approach to finding work in your field. The idea is to treat this like any other creative project, but what you're creating is more opportunities for yourself.
What will you learn in this online course?
14 lessons & 28 downloads
The methodology of Work!
4 minutes, 7 seconds
Three tenses: past, present and future
5 minutes, 5 seconds
Simon Sinek's Golden Circle
5 minutes, 6 seconds
RIP or how you would like to be remembered
3 minutes, 8 seconds
Self-assessment chart
7 minutes, 0 seconds
Persona, empathy map and pains and gains
8 minutes, 5 seconds
What's included in this course?
Meet your teachers for the course, Daniel Esteban and Mariano Sarmiento. They tell you about their professional backgrounds, the people that inspire them, and how they've influenced their approach to work and life.
Begin by learning what strategic design is and how it can help you bring in more work. Once you've got the basics, dig into the concept of self-knowledge. Your teachers introduce you to Simon Sinek's Golden Circle and explain how to use it to define what's truly important for you, prompting you with questions like where you come from and how you'd like to be remembered.
Continue your inner journey by practicing some self-assessment before looking outwards and getting to know the type of people who might hire you. Then, discover the "professional match" tool and how it can help you create a relationship map to efficiently navigate your sector.
Finally, compile all the insights you've gleaned throughout the course and weave them into your own personal narrative. Daniel and Mariano share the secrets to building a powerful CV that showcases your skills and give you some practical advice to ensure you triumph in your next job interview.
What is this course's project?
Write your personal narrative to use as the basis for building a representative CV and portfolio, as well as a guide for successful job interviews.
Who is this online course for?
All creatives who are actively looking for work.
Requirements and materials
No previous experience is required, just come ready to discover yourself.
All you need is a notebook, drawing materials, and a computer. An Instagram and LinkedIn account are also preferable.
Reviews
- 4 months ago
Es un poco limitado, me sirvió para confirmar que voy por buen camino pero no considero que me haya aportado demasiado. Falta profundizar en las herramientas, no está mal tomar el objeto de estudio o ejemplo pero considero que para muchos puede faltar una guía más sólida para rellenar todos los formatos. De igual manera considero que no soy el target de este curso ya que tengo cv, portafolio, etc resuelto
- 10 months ago
Me parece un curso interesante con herramientas prácticas. Sin embargo, siento que si bien los ejemplos son necesarios, hacer el estudio de caso la parte principal y no profundizar más sobre las herramientas, los conceptos y la utilidad, hacía que se limitará mucho.
- 10 months ago
Me gusto mucho este curso para tener más panorama de marca personal y profesional
- 1 year ago
Me encanta!!
- 1 year ago
Me encanto! Lo unico es que no pude publicar el proyecto, la pagina no me deja!
Daniel Esteban, like Mariano, is also a strategic designer, branding specialist, and expert at streamlining creative processes for companies and institutions. He studied editorial branding and design and packaging at the IED Madrid. He has collaborated with clients like the Bank of Spain, the Madrid City Council, the OEI, Fundación ONCE, and Economists Without Borders.
Content
- U1
Introduction
- About Us
- Influences
- U2
Honest self knowledge
- The methodology of Work!
- Three tenses: past, present and future
- Simon Sinek's Golden Circle
- RIP or how you would like to be remembered
- Self-assessment chart
- U3
People, companies and relationships
- Persona, empathy map and pains and gains
- Professional matches
- Relationship map
- U4
Keys for your CV, portfolio and interviews
- Personal narrative and value proposition
- Personal narrative for the creation of your CV
- Personal narrative for the creation of your portfolio
- Personal narrative during an interview
- FP
Final project
- Personal Strategy: Present the Best Version of Yourself
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Strategic design blends creativity with business thinking to solve problems and create value. It empowers you to innovate, streamline processes, and position yourself strongly in the creative and business worlds.
This course is aimed at people with intermediate knowledge of design or creativity, ideally with some experience in creative or business environments.
You’ll learn how to use the Golden Circle technique to define your purpose, values, and unique strengths—both personally and in business projects.
All you need is basic design or creative knowledge, internet access, and a willingness to dive deep into self-awareness and professional strategy.
The course includes exercises like the creative epitaph, self-assessment charts, and empathy maps to help you uncover your motivations, strengths, and areas for growth.
You’ll learn how to craft a clear personal narrative, highlight your value proposition, and tailor your CV and portfolio to different creative job opportunities.
Soft skills and stoicism are essential for leadership, adaptability, and managing creative teams, helping you face challenges with resilience and empathy.