Kinetic Typography: Create a Visual Concept in Motion
Format your text
A course by Simon François , Graphic Designer
About the video: Format your text
Overview
“Here, we will discuss the more semantic construction of our text (the relationship between the meaning of the text and its visual aspect) as well as the way in which it will unfold. This is what I call the narrative structure.”
In this video lesson Simon François addresses the topic: Format your text, which is part of the Domestika online course: Kinetic Typography: Create a Visual Concept in Motion. Learn how to create coded motion typography with Illustrator and After Effects.
Partial transcription of the video
“Formatting Your Text We'll look at the semantic construction of our animation, the relationship between the text's meaning and visual aspect, and the way it will be presented, its narrative structure. Think about the composition and how your text occupies the screen. Given the multitude of elements on display, it'll be harder to edit it. It's better if the composition of the text is fixed and defined during the Illustrator phase. How do you want your typography to appear? What visual game are you creating? Is it visible from the start or do you want to reveal it? What semantic relationship ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Kinetic Typography: Create a Visual Concept in Motion
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Category
3D & Animation, Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator -
Areas
Animation, Design, Kinetic Typography, Motion Graphics, Typography

Simon François
A course by Simon François
Simon François has been drawing since he was a child. After studying in Paris, he began his graphic design career in Amsterdam at Studio Thonik. After a stint in Berlin and Mexico, he now works mainly in the cultural and luxury sectors for the likes of Ed Banger and Hermès.
Largely influenced by Dutch culture, he likes to build conceptual micro-narratives where animation breaks the austerity of abstract visuals. His other passions, language and poetry, also inspire his work.
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- 11 lessons (1h 25m)
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- Audio: French
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- Level: Beginner
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