Kinetic Typography: Create a Visual Concept in Motion
Format your text
A course by Simon François , Graphic Designer
About the video: Format your text
Overview
“Here, we will discuss the more semantic construction of our text (the relationship between the meaning of the text and its visual aspect) as well as the way in which it will unfold. This is what I call the narrative structure.”
In this video lesson Simon François addresses the topic: Format your text, which is part of the Domestika online course: Kinetic Typography: Create a Visual Concept in Motion. Learn how to create coded motion typography with Illustrator and After Effects.
Partial transcription of the video
“In this lesson. we will discuss the semantic construction of our animation. the relationship between meaning of your text and its visual appearance. as well as how it will unfold. its narrative structure. Think about the composition. how your text will occupy the screen. Given the multitude of elements that will be displayed. it will then be more difficult to edit. Therefore. it's better for your text's composition to be set and final during the illustrator phase of the exercise. and ask yourself how you want your typography to appear and what visual game you wish to create. Is it visible a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Kinetic Typography: Create a Visual Concept in Motion
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Category
3D & Animation, Calligraphy & Typography -
Software
Adobe After Effects, Adobe Illustrator -
Areas
Animation, Design, Kinetic Typography, Motion Graphics, Typography

Simon François
A course by Simon François
Simon François has been drawing since he was a child. After studying in Paris, he began his graphic design career in Amsterdam at Studio Thonik. After a stint in Berlin and Mexico, he now works mainly in the cultural and luxury sectors for the likes of Ed Banger and Hermès.
Largely influenced by Dutch culture, he likes to build conceptual micro-narratives where animation breaks the austerity of abstract visuals. His other passions, language and poetry, also inspire his work.
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- 11 lessons (1h 25m)
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- Level: Beginner
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