Kinetic Typography: Create a Visual Concept in Motion

Simon François has been drawing since he was a child. After studying in Paris, he began his graphic design career in Amsterdam at Studio Thonik. After a stint in Berlin and Mexico, he now works mainly in the cultural and luxury sectors for the likes of Ed Banger and Hermès.

Largely influenced by Dutch culture, he likes to build conceptual micro-narratives where animation breaks the austerity of abstract visuals. His other passions, language and poetry, also inspire his work.