Creative Freelance Fundamentals: Building Your Business
A course by Weekend CreativeCreative Agency
A course by Weekend Creative, Creative Agency
Learn the essential tools and techniques needed to develop a business mindset and start a successful career as a freelancer
Freelance success does not happen overnight; it’s a gradual process that takes a lot of resilience and hard work. But once you achieve it, the perks just keep on coming–something which Arabela and Elle, the photographer and art director duo behind Weekend Creative, know all too well. They specialize in creating brand images and developing unique and playful concepts for businesses including Blue Bottle Coffee and Benefit Cosmetics.
In this course, they teach you the tools and techniques you need to start your freelance career. Build an entire strategy that acts as a blueprint for your business, and learn to face your projects with a professional mindset. Start your business with confidence and the best tools to master the journey.
This is Weekend Creative’s second course with Domestika. In their first, Creative Product Photography from Start to Finish, they teach you how to take scroll-stopping images of your products from scratch.
What will you learn in this online course?
20 lessons & 39 downloads
Developing Your Business
12 minutes, 31 seconds
Setting Goals
4 minutes, 52 seconds
Visual Identity and Brand 1
17 minutes, 22 seconds
Visual identity and brand 2
15 minutes, 10 seconds
Curating Your Portfolio 1
12 minutes, 29 seconds
Networking and Cold Outreach
14 minutes, 50 seconds
What's included in this course?
Begin the course by getting to know the creative team behind Weekend Creative, Arabela and Elle. They talk through their journey that led them to start their own creative agency, along with the influences that inspire their work, from books to fellow female business owners.
Learn how to develop a business mindset to turn your passion into a career, before diving into your brand’s mission, vision, and values. Discover the importance of establishing goals for your business, and see how to set them with success in mind.
Create a visual identity for your brand, featuring colors, fonts, logos, and more. Then, Arabela and Elle guide you through how to curate and share your portfolio to attract the right clients. Learn how to network and pitch your ideas to potential customers through referrals, social media, and email outreach.
See how to organize your finances as a freelancer, from setting up a business bank account to tracking your expenses, and invoicing. Then create a budget to guide your spending and to cover you in case of emergencies. Look at the difference between hourly versus project-based pricing and decide which works best for you before. Set a minimum project price and find out how to raise your rates. Then hear Arabela and Elle’s advice on setting up passive income streams to stabilize your salary as a freelancer.
Find out how to start your business legally and see how to protect yourself and your work with a professional contract. To finish the course, Arabela and Elle share their tips for fostering positive customer relationships and developing a process for client retention.
What is this course's project?
Develop a comprehensive strategy to kick-start your freelance career, featuring a mission, vision, values, branding, and more.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in starting a freelance career or discovering strategies to build their existing creative business.
Requirements and materials
No previous knowledge is required.
You will simply need a computer with internet access.
Reviews
- 9 months ago
Corso ben fatto, ho preso tantissimi appunti!
- 10 months ago
Muy inspirador! Me ha gustado mucho.
- 10 months ago
Me encanto este curso. Ahora tengo una mentalidad mas clara de como conseguir mis objetivos
- 11 months ago
este curso fue increíble para mi marca personal
- 11 months ago
Very clear steps, easy to follow and understand Just didn't get any individual support or questions answered from the instructors
Their clients include CamelBak, Blue Bottle Coffee, Benefit Cosmetics, The Honey Pot Company, Anecdote Candles, Saint Jane Beauty, Banza, Herbivore, Packlane, Volition Beauty, and more. They also created Weekend Club, a thriving online community, and run a blog focused on helping other creatives learn and grow.
Content
- U1
Introduction
- About Us
- Influences
- U2
Business Mindset and Basics
- The Business Mindset
- Developing Your Business
- Setting Goals
- U3
Marketing
- Visual Identity and Brand 1
- Visual identity and brand 2
- Curating Your Portfolio 1
- Curating Your Portfolio 2
- Networking and Cold Outreach
- U4
Business Finances and Prices
- Organizing Your Finances
- Developing a Budget
- Hourly vs. Project-Based Pricing
- Setting a Project Minimum and Rates
- Passive Income
- U5
Legal Matters and Clients
- Starting Your Business Legally
- Contracts 1
- Contracts 2
- Client Relationships
- Processes and Client Retention
- FP
Final project
- Creative Freelance Fundamentals: Building Your Business
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and those new to freelance photography or creative business, with step-by-step guidance on essential skills, branding, and business setup.
You only need basic photography equipment, internet access, and a desire to learn. No prior experience in business or advanced photography is required.
You'll learn how to build a brand, set up your business, develop a portfolio, manage finances, set rates, create a business plan, and market your services for freelance photography.
Yes, the course covers foundational studio lighting and shooting techniques specifically for fashion photography and commercial projects.
You'll learn strategies for creating engaging social media content, building an online presence, and reaching out to brands for collaboration and paid photoshoots.
Yes, the course provides templates and workflows for business goal setting, tracking progress, and creating a business plan tailored to creatives.
You'll learn how to calculate your project minimums, set sustainable rates, and communicate your value to clients to ensure fair compensation.