Creative Freelance Fundamentals: Building Your Business
A course by Weekend Creative, Creative Agency
Learn the essential tools and techniques needed to develop a business mindset and start a successful career as a freelancer
Freelance success does not happen overnight; it’s a gradual process that takes a lot of resilience and hard work. But once you achieve it, the perks just keep on coming–something which Arabela and Elle, the photographer and art director duo behind Weekend Creative, know all too well. They specialize in creating brand images and developing unique and playful concepts for businesses including Blue Bottle Coffee and Benefit Cosmetics.
In this course, they teach you the tools and techniques you need to start your freelance career. Build an entire strategy that acts as a blueprint for your business, and learn to face your projects with a professional mindset. Start your business with confidence and the best tools to master the journey.
This is Weekend Creative’s second course with Domestika. In their first, Creative Product Photography from Start to Finish, they teach you how to take scroll-stopping images of your products from scratch.
What will you learn in this online course?
20 lessons & 39 downloads
- 100% positive reviews (140)
- 6,739 students
- 20 lessons (3h 27m)
- 39 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a comprehensive strategy to kick-start your freelance career, featuring a mission, vision, values, branding, and more.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in starting a freelance career or discovering strategies to build their existing creative business.
Requirements and materials
No previous knowledge is required.
You will simply need a computer with internet access.
Reviews
Weekend Creative
A course by Weekend Creative
The duo behind Weekend Creative is photographer Arabela and art director Elle. They create powerful images by handling every aspect of a product photoshoot for brands’ product launches, social media, advertising, and more. Their services include art direction, custom set creation, sourcing props, styling, booking talent, production, shooting, and post-production.
Their clients include CamelBak, Blue Bottle Coffee, Benefit Cosmetics, The Honey Pot Company, Anecdote Candles, Saint Jane Beauty, Banza, Herbivore, Packlane, Volition Beauty, and more. They also created Weekend Club, a thriving online community, and run a blog focused on helping other creatives learn and grow.
Content
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U1
Introduction
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About Us
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Influences
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U2
Business Mindset and Basics
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The Business Mindset
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Developing Your Business
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Setting Goals
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U3
Marketing
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Visual Identity and Brand 1
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Visual identity and brand 2
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Curating Your Portfolio 1
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Curating Your Portfolio 2
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Networking and Cold Outreach
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U4
Business Finances and Prices
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Organizing Your Finances
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Developing a Budget
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Hourly vs. Project-Based Pricing
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Setting a Project Minimum and Rates
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Passive Income
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U5
Legal Matters and Clients
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Starting Your Business Legally
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Contracts 1
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Contracts 2
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Client Relationships
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Processes and Client Retention
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FP
Final project
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Creative Freelance Fundamentals: Building Your Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and those new to freelance photography or creative business, with step-by-step guidance on essential skills, branding, and business setup.
You only need basic photography equipment, internet access, and a desire to learn. No prior experience in business or advanced photography is required.
You'll learn how to build a brand, set up your business, develop a portfolio, manage finances, set rates, create a business plan, and market your services for freelance photography.
Yes, the course covers foundational studio lighting and shooting techniques specifically for fashion photography and commercial projects.
You'll learn strategies for creating engaging social media content, building an online presence, and reaching out to brands for collaboration and paid photoshoots.
Yes, the course provides templates and workflows for business goal setting, tracking progress, and creating a business plan tailored to creatives.
You'll learn how to calculate your project minimums, set sustainable rates, and communicate your value to clients to ensure fair compensation.
Corso ben fatto, ho preso tantissimi appunti!
Muy inspirador! Me ha gustado mucho.
Me encanto este curso. Ahora tengo una mentalidad mas clara de como conseguir mis objetivos
este curso fue increíble para mi marca personal
Very clear steps, easy to follow and understand
Just didn't get any individual support or questions answered from the instructors