Creative Freelance Fundamentals: Building Your Business
Visual Identity and Brand 1
A course by Weekend Creative, Creative Agency
About the video: Visual Identity and Brand 1
Overview
“If you want to set your business apart from the rest, you need to develop a good visual identity. To help you through this stage, we'll explain how we established Weekend Creative's image and give you some of the main elements to consider to set your business apart from the rest. We'll start by looking at how colors and type can affect the way people view your brand.”
In this video lesson Weekend Creative addresses the topic: Visual Identity and Brand 1, which is part of the Domestika online course: Creative Freelance Fundamentals: Building Your Business. Learn the essential tools and techniques needed to develop a business mindset and start a successful career as a freelancer.
Partial transcription of the video
“In this lesson, we're going to discuss how to build the visual identity of your brand. We'll show you how Weekend Creative started out and how it's developed throughout the years, and then give you some tips on developing your own identity to stand out from the crowd. Let's take a look. We're going to talk about color, type, logo, voice, style, and some other things that are going to help you to set yourself apart from everyone else. The first step is that you need to treat your business like a brand. We've been talking about developing a business mindset and how usually when we start out, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Freelance Fundamentals: Building Your Business
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Category
Marketing & Business -
Areas
Business, Communication, Creative Consulting, Design Management, Marketing
Weekend Creative
A course by Weekend Creative
The duo behind Weekend Creative is photographer Arabela and art director Elle. They create powerful images by handling every aspect of a product photoshoot for brands’ product launches, social media, advertising, and more. Their services include art direction, custom set creation, sourcing props, styling, booking talent, production, shooting, and post-production.
Their clients include CamelBak, Blue Bottle Coffee, Benefit Cosmetics, The Honey Pot Company, Anecdote Candles, Saint Jane Beauty, Banza, Herbivore, Packlane, Volition Beauty, and more. They also created Weekend Club, a thriving online community, and run a blog focused on helping other creatives learn and grow.
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- 6,774 students
- 20 lessons (3h 27m)
- 39 additional resources (21 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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